I hate to tell you this, but as you’re reading this very sentence, your email list is decaying. This happens a lot of different ways. It may be that your contacts are leaving their current companies, ditching their old email addresses for new Gmail accounts, or even opt-outs.
It doesn’t matter how it’s happening. What matters is that you’re doing something to keep those email lists warm, engaged, and rejuvenated.
As a marketer, it’s your job to build your email lists. You’re expected to keep building your lists and moving those numbers upwards and onwards. But you have to do it the right way.
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If you’re needing to grow your email lists, here is a quick list of the top 19 ways to accomplish this goal.
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Your content has to be valuable and, quite frankly, amazing if you want people to click-through, stay subscribed, and share your emails.
Include social sharing and/or “email a friend” buttons in your emails. This gives you access to an extended network of friends and colleagues who might not know who you are.
If you have an old list, you can create an engaging opt-in message. This will allow you to re-opt-in those who are still interested in your communications and remove those who aren’t.
This will lead people to a landing page where they can sign up for your mailing list. If you have sales teams who communicate with valuable clients, this can help you improve the value of your email lists.
This will allow you to capture valuable email addresses as they engage your content.
Rely on both organic and paid engagement to promote your content and offers that require email addresses on the forms.
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Similar to Twitter, use both organic and sponsored posts to promote your content and offers that require email addresses on the forms.
This will allow customers to directly share landing pages to both share offers and content and capture emails.
You can also use relevant LinkedIn group discussions to generate high quality traffic and form submissions.
Add calls-to-action and URLs in your videos. This will help you increase the value of your YouTube videos and drive form submissions.
Don’t make people dig to find subscription options. Instead, keep your offers up front and include numerous calls-to-action.
You’re gaining additional exposure through guest blogging. Including a link for readers to subscribe to your blog or additional form gated content in your author byline.
As you work with strategic business partners, leverage their audiences to collect new email addresses from a fresh source.
Trade shows and networking events are a great place to capture emails. Be sure to import these emails into your database, and send these contacts a welcome email confirming their opt-in.
As you sponsor conferences, panels, symposia, or trade shows, collect registrations both online and off to collect emails.
This will allow you to collect email addresses at registration and keep them engaged.
Not only does this save you time and money in printing and mailing costs, but it also gives you an opportunity to collect emails. Be sure to include a shortened URL for online signup.
Linking to landing pages with forms that include email sign ups will allow you to accomplish multiple goals.
This will allow people to scan and opt in to your email database.
While this is by no means an exhaustive list, these ideas can help get you started. Many of these aren’t complicated or difficult. Some are as simple as adding an extra field to your forms. As you grow your email list with fresh, opt-in contacts, you’ll be able to nurture them into sales-ready leads.