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The Pros and Cons of Brand Loyalty for Heavy Equipment Sellers

November 9, 2022

Since the start of the pandemic, brand loyalty has started to disappear. There are a few reasons why, including a current bottleneck on supply chains and an uptick in prices that push people to competitors, simple exposure to other brands. For businesses that work with and sell heavy equipment, navigating this new terrain of brand loyalty can be tricky, and its presence and absence can both have an impact on their sales and marketing campaigns. It’s important to understand the benefits or drawbacks of brand loyalty and how to navigate this current, uncertain and disloyal market.

Listening In With Seth | Ad Confusion w/ Travis Bacon

September 12, 2022

On today’s episode Seth is joined by former driver recruiter and Prime Inc.’s current Recruiting Manager, Travis Bacon. Join us as they listen in on a new call and give their thoughts on what went right, what went wrong, and how the recruiter could have done better.

Digging Deeper with Dave | Season Finale – “Dave’s Top Takeaways”

August 12, 2022

If you’ve never attended a Digging Deeper premiere, but have always wondered what you’re missing … it’s your lucky day! For one time only, we have decided to release the webinar premiere recording INCLUDING the Q&A session!

Digging Deeper into Driver Recruiting with Dave | “The Leads You DON’T Hire”

June 11, 2021

Have you ever wondered what happens to all those driver leads you don’t hire? Our very own Seth Becker (a…

Digging Deeper into Driver Recruiting with Dave | “No More Budget! Now What? The Race to Fill Trucks”

May 14, 2021

Dave welcomes back Kyle Jernigan to follow-up their discussion from our last Digging Deeper. Last time, in Episode 6 of…

Digging Deeper into Driver Recruiting with Dave | “Speed > Cost-per-Lead: The Race to Fill Trucks”

April 12, 2021

It seems like every week we see a new freight record being set. Fleets are struggling to keep up with the insane demand right now, which translates into a constant and urgent need for drivers. The problem is too many fleets are stuck in the old mindset of trying to find the cheapest leads. In our current situation, every day you wait around searching for those cheaper leads is another day your truck sits idle and you miss out on moving valuable freight!

Digging Deeper into Driver Recruiting with Dave | “Ad Creative: What Really Works?”

March 18, 2021

Ad creative is a vital part to the success of your driver recruiting campaigns. With so many options out there it can become confusing to know just what to do. Today Dave welcomes, Kim Walker, Randall-Reilly’s Director of Digital Marketing. She shares her vast knowledge and goes over some of the biggest mistakes she sees, and reveals the 2.5 “v’s” of digital marketing. What exactly does that mean? Watch to find out!

Digging Deeper into Driver Recruiting with Dave | “Lead-to-Hire Part Deuce!”

February 18, 2021

Dave previously tackled lead-to-hire data with McKensie Worley on the very first episode of Digging Deeper. But it’s such a broad topic he decided to sit down and take a second swipe at it with Aaron Mowery. Together they go over everything that matters and talk about some of the common things they see and where fleets can improve moving forward.

Digging Deeper into Driver Recruiting with Dave | “The Currency of Fleet Reputation”

September 21, 2020

Dave is back with an all-new installment of Digging Deeper into Driver Recruiting. This time he sits down with Randall-Reilly’s Vice President of Sales, Recruiting, Seth Becker. Together they discuss just how important your fleet’s reputation is and how it can play an integral role in the success or failure of your truck driver recruiting efforts.

Digging Deeper into Driver Recruiting with Dave | “How Do You Think About Your Leads?”

July 20, 2020

In the premiere episode of Digging Deeper with Dave, David sits down to have an in-depth conversation with one of Randall-Reilly’s resident data gurus, Data Analytics Manager, McKensie Worley. McKensie and Dave will discuss what valuable information can be found by really…diving deep into the recruiting data (see what I did there?). So, how do you think about your leads? Are you getting all that can out of them? Check out the conversation and learn more now!

What Does Randall-Reilly Look for in Local Partners?

July 29, 2014

Here at Randall-Reilly we look to provide value not only for our clients, but also for our community. To do…