Video | Randall Reilly

5 B2B marketing myths debunked

January 4, 2021

Spending your life as a shopper in the business-to-consumer, or B2C, space may color your thoughts on what business-to-business marketing…

4 cornerstones of brand loyalty

December 28, 2020

Brand loyalty is a necessity if you want sustainable business growth. Customer retention improves revenue, and loyal customers can become…

Stop Wasting Offline Data – VIDEO

December 18, 2019

Whether you know it or not, you have an abundance of data about your customers. It can be a major…

How to Create Stand-Out Ad Creative (Part 2) – VIDEO

December 2, 2019

In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing…

How to Create Stand-Out Ad Creative (Part 1) – VIDEO

November 14, 2019

In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose…

3 Ways to Use UCC Data to Find Prospects – VIDEO

October 30, 2019

UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that…

How Seasonality Affects Your Equipment Sales – VIDEO

October 16, 2019

There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people…

How to be More Data-Driven in Your Marketing – VIDEO

October 2, 2019

The goal for every equipment manufacturer is to get their product out there and into the hands of their customers….

The Importance of Being Mobile-First – VIDEO

September 18, 2019

Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop…

Digital Marketing Hypertargeting – VIDEO

September 4, 2019

The more specific and targeted you are, the greater your chances of converting a prospect to a customer. Knowing the…

Marketing Tells a Story – VIDEO

August 21, 2019

Why tell someone something when you can show them instead? A page with nothing but text can easily be skimmed…

How to Create Effective Marketing Campaigns – VIDEO

August 7, 2019

It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns…