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In 2012, we began a strategic marketing campaign to increase the audience of the Overdrive audience. In an effort to practice what we preach, we employed the same custom marketing services we offer clients, but for one of our own brands.
The goal was to increase engagement, social presence and sharing, and secure more emails for our audience database.
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We focused our efforts on 5 marketing services:
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It is imperative that websites are easy to browse and encourage content consumption and social sharing.
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Taking advantage of software such as Hootsuite allows you to establish a posting schedule and track all interactions.
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When customers consume more of your content, they are much more likely to make purchases with you.
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Many marketers consider mobile marketing the most important trend moving forward. All websites should be mobile friendly.
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Consistent messaging and design form a strong bond between customers and your brand and keep you top-of-mind.
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The main focus was to make the website more browser-friendly and eye pleasing.
The redesign used HTML5 as an operating system, which allows for it to function properly on multiple platforms.
Links to our social platforms were embedded and content on the site was made sharing friendly.
Articles and Blogs featured “Related Article” and “Most Popular” links to encourage more content consumption.
[social icon=”website” url=”http://www.overdriveonline.com”]
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We made sure all social networks were current and designed correctly.
We developed a schedule for how often social networks should be updated.
Using the audience segmentation of Facebook, we delivered Facebook Ads to profiles in our target demographic
See the results! Connect with Overdrive:
[social icon=”facebook” url=”http://facebook.com/OverdriveTrucking”]
[social icon=”twitter” url=”http://twitter.com/overdriveupdate”]
[social icon=”youtube” url=”http://youtube.com/user/overdrivemag”]
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In order to increase our audience database and increase engagement, we began sending out daily newsletters to the Overdrive Audience. We used a form gate to capture emails and linked to the newsletter throughout the site and on social media.
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To capture the masses who choose to browse via mobile devices, we created a mobile version of overdriveonline.com.
2012 saw the launch of our Trucker Tools App. Along with a myriad of trucker-friendly functions, the app was embedded with the mobile version of Overdrive.
[social icon=”app” url=”http://www.truckertools.com/”]
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The increases in audience engagement and lead generation were astounding. Using the same marketing services we offer you, we grew a bigger more loyal audience, that engages with us through social networks and shares our content with their peers.
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