Google is everywhere you look. Every SEO specialist is talking about Google this or Google that. Then there’s paid search and banner advertising, all of which is dominated by Google Adwords.
So now that begs the question: why does everyone care so much about Google? There are plenty of other search engines around the web. Why should you spend so much of your time worrying about the Google search algorithm or mastering their targeting options?
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Google is the market leader, and a massive powerhouse in the search industry. Here are some relevant statistics you need to know:
If you’re interested in fact checking me, you can find my source here.
Of course, Google has a lot higher volume of people searching online. This is applicable to both paid and organic search traffic. Google Search is a powerful channel for marketers who need to generate a large-scale campaign, or even reaching international audiences.
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It’s important to keep in mind, however, that Google isn’t assured to be the market leader forever. Their hold on search market share has actually fallen over the past few years. Admittedly, it’s nothing drastic. Previously they have fallen from about 72% to about 65%, but those numbers did increase to about 67.5% last year.
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Like I’ve said, Bing is the biggest contender in the fight for search market share. Here are a few relevant statistics you need to know:
If you’re interested in fact checking me again, you can find my source here.
Obviously, Bing doesn’t have the massive reach that Google has. It doesn’t have the capability to reach the same US or international audiences. That’s one of the biggest drawbacks to Bing.
Bing does have a pretty decent outlook, and it’s making a number of inroads with significant business partners. For instance, Twitter is already using Bing to translate tweets for a number of different languages. There is also news that Apple may cancel a deal that sets Google as the default search provider in the Safari browser, replacing it with Bing.
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As you were probably thinking, it’s Google.
Google dominates the share of both US and International online searches. The site is also the highest trafficked site on the internet. For the foreseeable future, Google doesn’t have any truly significant competition.
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That doesn’t, however, mean that you should completely ignore other search engines. An Adgooroo study from 2013 found that Bing’s cost-per-click averaged at about $1.07 per click, while Google was averaging at about $1.83 per click. There are also fewer advertisers on Bing, giving you a better chance of being noticed by prospects.
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While Google may be everywhere you look, its dominance isn’t guaranteed forever. But for the foreseeable future, Google will continue to be a major player in digital advertising and SEO. The next biggest competition still isn’t even close.
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