Unlocking Hidden Talent: How Randall Reilly Surprised Landers Toyota by Finding Untapped Technicians
At a Glance: Landers Toyota, a leading dealership within the Luther Automotive Group, partnered with Randall Reilly to launch a 90-day pilot technician recruitment campaign in Little Rock, AR. Because Landers is a well-established and sought-after employer in the area, there was skepticism about whether our strategy could truly reach an untapped audience of mechanics for their hiring needs.
In less than 45 days, we proved that strategy by building a substantial pipeline of qualified technicians, helping Landers Toyota meet the demands of their growing business.
Bottom Line: Randall Reilly’s digital marketing campaign revealed an untapped segment of qualified technicians in the Little Rock market, generating 200 leads and resulting in 2 hires within 40 days. This success challenged Landers Toyota’s initial assumptions and showcased the effectiveness of our approach.
Randall Reilly’s Solution:
Randall Reilly designed and executed a targeted digital marketing campaign to overcome Landers Toyota’s recruitment challenges. The approach included
Performance Highlights
Target Contact:
Reached a previously untapped audience for Landers Toyota
Lead Volume:
Generated 200 leads
within 40 days
Hiring Success:
Produced 2 hires
in 40 days
Strategic Insight:
The key to the success of this campaign lay in uncovering an untapped segment of technicians. Our campaign quickly proved a partnership with Randall reilly can provide a fresh perspective, innovative approach, and can yield surprisingly good results.
By leveraging social media, presenting enticing wage offers, and crafting compelling content, we were able to attract candidates who had previously been overlooked.
Summary
Randall Reilly’s strategic digital marketing campaign significantly enhanced Landers Toyota’s recruitment outcomes. By generating quality candidates into their hiring pipeline and quickly exceeding their technician hiring expectations, Randall Reilly was able to move from just a “vendor” to being known as a go-to partner for their future hiring needs.
This case study highlights the importance of a well-executed digital marketing strategy in swiftly attracting and hiring skilled technicians, even in markets where clients believe they have exhausted all available resources.
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