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1. Social media is a waste of time. There is no ROI for social media! Do you want your company…
Is it time for construction equipment dealers to jump on the video bandwagon? Evidence is mounting that video is a…
You have a million events, ads and close dates, ship dates, sales support, the president of your company wants a…
This is one of those subjects that can be pretty touchy for some companies. The battle between sales and marketing…
There is no doubt using brands that your audience trusts to promote your brand is effective. But how do you…
UCC data can help you develop new leads by focusing on active buyers. When a lender completes a financing agreement…
I realize this title is a bit confusing. But many part manufacturers within trucking and construction only sell through distributors…
We’re launching a brand new event! The CCJ Summer Symposium Mark your calendars, the CCJ Summer Symposium is all set!…
1. Sponsor events that target your audience. Look for events that you know have valuable attendees. Many shows publish their…
Advertisers played a large role in what content we produced. For decades, B2B journalists and marketers have had a mostly…
If your job is to market to the trucking industry, you know that events are a key part of any…
My background is in digital marketing. When I think about ways to reach out to the trucking industry, my first…
1. The location of their office changes. Many contractors are out on the job site all day long. Once a…
What if you could track the ROI of exhibiting at a trade show? Now what if you could improve ROI…
Rule Numero Uno: Empower the Customer Whether you are writing a blog (this just got meta!), creating products, or cold…
