Marketing & Sales Resources | Randall Reilly - Part 40

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Best Marketing Ideas Ever!

April 1, 2014

1. Social media is a waste of time. There is no ROI for social media! Do you want your company…

How Top Equipment Dealers Use Video to Promote their Business

March 20, 2014

Is it time for construction equipment dealers to jump on the video bandwagon? Evidence is mounting that video is a…

4 Tips for Prioritizing Your Marketing for ROI

March 19, 2014

You have a million events, ads and close dates, ship dates, sales support, the president of your company wants a…

4 Reasons Why Your Marketing Generated Leads Are Terrible

March 18, 2014

This is one of those subjects that can be pretty touchy for some companies. The battle between sales and marketing…

Are you using complete media to target the trucking industry?

March 13, 2014

There is no doubt using brands that your audience trusts to promote your brand is effective. But how do you…

4 Tips to Identify Ready Prospects Using UCC Data

March 12, 2014

UCC data can help you develop new leads by focusing on active buyers. When a lender completes a financing agreement…

Get the End-Users Talking to Sell More Truck Parts.

March 7, 2014

I realize this title is a bit confusing. But many part manufacturers within trucking and construction only sell through distributors…

A New Event: CCJ Summer Symposium

March 5, 2014

We’re launching a brand new event! The CCJ Summer Symposium Mark your calendars, the CCJ Summer Symposium is all set!…

Five Ways to Choose Which Trucking Events to Sponsor

February 28, 2014

1. Sponsor events that target your audience. Look for events that you know have valuable attendees. Many shows publish their…

B2B Editors Take Off the Kid Gloves

February 26, 2014

Advertisers played a large role in what content we produced. For decades, B2B journalists and marketers have had a mostly…

3 Easy Steps to Measuring the ROI for a Trucking Industry Event

February 25, 2014

If your job is to market to the trucking industry, you know that events are a key part of any…

3 Ways to Market to the Trucking Industry at Events

February 21, 2014

My background is in digital marketing. When I think about ways to reach out to the trucking industry, my first…

5 Unique Things about Marketing to Contractors

February 20, 2014

1. The location of their office changes. Many contractors are out on the job site all day long. Once a…

Finishing the Last Mile at a Trade Show

February 14, 2014

What if you could track the ROI of exhibiting at a trade show? Now what if you could improve ROI…

Free Research to Empower Your Marketing

February 12, 2014

Rule Numero Uno: Empower the Customer Whether you are writing a blog (this just got meta!), creating products, or cold…

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