Marketing & Sales Resources | Randall Reilly - Part 44

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Data Do and Data Don’t: What can you do with trucking data?

September 11, 2013

No two ways about it, in the modern age of marketing, data has to factor into the equation. You can’t…

5 Ways to Show Customer Appreciation

September 4, 2013

It’s almost too easy to forget amid all the moving parts of event planning and management that there’s a human…

7 Marketing Lessons I Learned from Coaching

August 29, 2013

I am a full time marketer and a part time football coach. Polar opposites, right? What could coaching and marketing…

Turn Construction Equipment Data into Sales

August 27, 2013

There are some powerful opportunities awaiting those who have access to quality equipment data, and no one has a more…

3 Ways to Increase the ROI on Your Next Event

August 19, 2013

Travelling to a trade show or conference is not cheap. Besides marketing materials, the cost of a booth, travel for…

Should you be going to trade shows?

August 14, 2013

Most likely? Absolutely. But . . . only with your due diligence. With the increase of webinars, virtual events, and…

Pre-, Onsite, and Post-event Planning

August 12, 2013

I’m trying to break a terrible habit that I have where I’m in line at the store, I get to…

Banner Display, Part V: How Can You Expand Your Audience?

August 1, 2013

It’s time for the long awaited 5th installment of the display series. Hopefully you’re not thinking Rocky,  Fast and Furious,…

RESEARCH: 2012 Trucking Connectivity Report

July 31, 2013

Do you know what percentage of your target audience uses smartphones? Do fleet executives use social media? Do owner-operators check…

How Often Do Fleet Executives Check Their Email?

July 30, 2013

Here’s a quick tidbit as part of our countdown to the release of the full 2012 Trucking Connectivity Report on…

Which Mobile Platform is Most Popular with Company Drivers?

July 29, 2013

Here’s a quick tidbit as part of our countdown to the release of the full 2012 Trucking Connectivity Report on…

3 Ways to Have a Great Website

July 26, 2013

  In the modern age of marketing your website is the nucleus of the your cell. Without a well designed…

Take Your Brand Too Seriously and Suffer the Consequences

July 25, 2013

We all know that online advertising, and especially social media, are getting more and more crowded every day. Everyone you…

Offer Your Social Media Followers Value; or Else (Part 2)

July 23, 2013

In part 1 we talked about the what and why of social media as distinct from how we’re accustomed to…

What Does Market Share Mean to You?

July 19, 2013

Market share is a metric every business must take into consideration. Some firms will tout market share as the only…

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