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Bigger isn’t always better, especially when you have limited marketing resources. Focus your budget and time more efficiently by finding…
The average B2B purchase takes up to six weeks and four decision makers to complete, and even more for heavy…
Brand awareness is the foundation of business growth. Without prospects knowing who you are, how do you expect them to…
Digital marketing should be a mainstay of your overall strategy, but how do you begin incorporating digital tactics into your…
Customer retention is vital to business growth, but how do you know your efforts are working? Analyze these customer retention…
Content marketing is extremely valuable for attracting and engaging prospects. In fact, it generates three times as many leads as…
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Customer lifetime value, or CLV, gives insight into the most profitable type of customer and what marketing tactics they respond…
Marketing segmentation goes far beyond demographics and previous purchases. It can also be determined by the relationship you have with…
Location-based targeting is a marketing strategy you can’t miss out on. Many people use the terms geofencing and geotargeting interchangeably,…
Staying top-of-mind is always the goal of marketers, and many rely on third-party cookies to determine how, when and where…
Whether by curating the most relevant product and content recommendations or offering a robust FAQ section, being proactive to anticipate…