LinkedIn | Randall Reilly
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LinkedIn

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LinkedIn


[one_fifth]Embedded Rich Media[/one_fifth]
[one_fifth]Carousel Ads[/one_fifth]
[one_fifth]Video Ads[/one_fifth]
[one_fifth]Text Ads[/one_fifth]
[one_fifth_last]Sponsored InMail[/one_fifth_last]

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Embedded Rich Media

Deliver your ads to your specific audience wherever and whenever they are engaging on LinkedIn across desktop, mobile, and tablet.

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Mobile Web

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Mobile App

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Desktop

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Guidelines


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Image Formats Size Text
JPG, JPEG, static GIF (animated GIFs are not accepted), and PNG Industry standard 1.91:1 ratio (1200x627px) 150 characters max to avoid truncation across more devices. Character max includes landing page URL.

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Carousel Ads

You can customize the content you add to each carousel card to build brand awareness, tell a brand story, provide insights for your audience, or showcase multiple products at once.

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Mobile Web

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Mobile App

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Desktop

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*Carousel cards can be directed to different landing pages.

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Image Guidelines

Cards Width & Height Ratio Image Formats
2-10 1080x1080px 1:1 JPG, PNG, static GIF (animated not supported)

Character Limits

Intro/Commentary/Description Landing Page Ad Lead Gen Form CTA
255 characters max (Intro text may truncate at 150 characters on some mobile devices) 45 character headline limit 30 character headline limit

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*Headline text for each image card is a maximum of two lines before being truncated.

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Video Ads

Engage decision makers with video ads across desktop and mobile and instantly collect complete, accurate leads with pre-filled forms or convert prospects on your website.

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Mobile Web

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Mobile App

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Desktop

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Video Guidelines

File Size File Format Frame Rate Ratio Resolution Audio Format Captions
75KB to 200MB MP4 Less than 30 frames per second 1:1 600x600px to 1080x1080px AAC, MPEG4 .SRT format

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*If a member unmuted the video in their feed on desktop and scrolls down immediately (in less than two seconds), the video will continue playing even if less than 50% of the video is visible on screen.

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Text Ads

These ads are served on the right-hand side or top of the LinkedIn desktop feed, grabbing the attention of your targeted prospects immediately.

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Desktop

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*All URLS must have the http:// or https:// prefix.

*Click tracking for landing page URLs is supported

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Guidelines

Headline Description Images (optional)
25 character max (including spaces) 75 character max (including spaces) 100x100px

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*Some special characters cause errors when they are included in the query string at the end of the URL. Some examples include #, |, and {. If the URL you enter for your creative generates an error, consider copying everything after the question mark in the URL and pasting it into a URL Encoder like this one: http://meyerweb.com/eric/tools/dencoder/. Then copy your results and replace the original query string in the URL.

*Text Ads appear in a variety of sizes: 300×250, 17×700, 160×600, 728×90, 496×80

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Sponsored InMail

Target your custom audience with relevant content delivered through LinkedIn messenger, which has a responsive design to ensure your call-to-action button is always visible on desktop or mobile.
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Mobile Web

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Mobile App

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Desktop

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*Each Sponsored InMail can contain 3 clickable links maximum.

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General Specifications

Regions Impression Tracking Click Tracking Rich Media Options
Global No Yes No

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Character Maximums

*Character maximums include spaces and punctuations.
Sender’s Name Subject Line Body Copy Hyperlinked Text in Body Call-to-Action (CTA) URL in Hyperlink or CTA Custom T&Cs
30 60 1500 70 20 No Restriction 2500

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Banner Ad

Resolution File Type Max File Size Click-through URL
300×250 JPG, static GIF, PNG (no flash) 40kb Required

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Questions?

Please reach out to your sales rep or contact us at one of the options below.[accordion open=”0″]
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800-633-5953

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[accordion-item title=”Submit a Form”]

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