Twitter | Randall Reilly


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Twitter Ads


Mobile Web


Mobile App




Promoted Video Card


*A full width call-to-action will appear below your ad’s photo or video, embedded with a hyperlink to your chosen URL. If you do not choose your own call-to-action, the default will be Learn More and go to your landing page.

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Dimensions Aspect Ratio Video Time Character Limits File Formats
1080×1080 pixels 16:9 Max time 2 minutes and 20 seconds 116 Characters, Title (under video) 70 characters, Description under video 200 characters MP4 or MOV


  • Video codec recommendation: H264, Baseline, Main, or High profile with a 4:2:0 color space.
  • Frame rate recommendation: 29.97 FPS or 30 FPS. A higher frame rate is acceptable. If the available video has a lower frame rate, avoid trying to upsample.
  • Video bitrate recommendation: 6,000 – 10,000K for 1080p. 5,000k – 8,000k for 720p


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Website Cards

Dimensions Aspect Ratio Character Limits Image Formats
800×418 pixels for 1.91:1 aspect ratio, 800×800 pixels for 1:1 aspect ratio 1.91:1 or 1:1 116 JPG & PNG


  • Website title length:70 characters.
  • Depending on current device and app settings, the description may be truncated.
  • While the max length is 70 characters, 50 characters is heavily suggested to avoid this issue.


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