Your target audience is comprised of the people who could benefit most from the products or services you sell. Because of that, it’s important to understand exactly who they are and what they look for in your business. Without a clear understanding of your target audience, your marketing and selling efforts might not be as effective as they could be. But in order to perform a thorough analysis of your audience, it’s good to know how to research them and why it’s important to do so.
Making sure your audience feels connected to your company is vital for success, but Gallup recently reported only 31% of…
I was at an event recently and listened to a presentation by Jay Acunzo, award-winning podcaster and keynote speaker. A…
We give a lot of consideration to connecting and engaging with your audience. Those are important steps in the Sales…
[one_half] An Overdrive Case Study In 2012, we began a strategic marketing campaign to increase the audience of the Overdrive…
