programmatic advertising | Randall Reilly

programmatic advertising

Removing The Inefficiencies of Digital Advertising

April 17, 2023

Digital advertising is a cornerstone of a successful digital marketing strategy. But how you execute the strategy can impact the performance of your campaign and the overall momentum of your business. That’s because not all digital advertising strategies are built the same, and some are much less effective and efficient than others. Thankfully, there are ways to strengthen and automate your advertising efforts to improve their results.

Maneuvering Your Business as Brand Loyalty Disappears

October 14, 2022

In the past few years, some organizations have claimed that brand loyalty has eroded and is disappearing before our eyes. Others have claimed that it’s not gone for good. Though there’s more evidence to support the former, all businesses know that the market and your consumer’s preferences are always bound to change. That’s why it’s important to track certain market indicators, like brand loyalty, and use its current state to your benefit, whether it’s eroded or not.

Why Programmatic Advertising is a Marketing Tactic You Need to Know

March 18, 2022

Programmatic advertising brings a whole new meaning to data-driven marketing, with the ability to expertly target your audience and automatically…

3 Ways Programmatic Advertising is Changing the Game

June 19, 2019

Listen to the article: If you have anything to do with the marketing industry you’ve probably been hearing a lot…