As the ways of conducting business continue to evolve, it’s important that companies find ways to evolve with it. That includes reevaluating your industry’s market or landscape and determining which of your strategies are most effective. One key area you should constantly reexamine for a B2B company is your sales department. The most effective ways to approach prospects and close sales are often changing. That’s why it’s important to see how you can update your current B2B sales strategy and which efforts or campaigns you might want to abandon.