targeting | Randall Reilly


The Best Way To Perform Target Audience Research

January 17, 2023

Your target audience is comprised of the people who could benefit most from the products or services you sell. Because of that, it’s important to understand exactly who they are and what they look for in your business. Without a clear understanding of your target audience, your marketing and selling efforts might not be as effective as they could be. But in order to perform a thorough analysis of your audience, it’s good to know how to research them and why it’s important to do so.

3 Ways to Stop Wasting Good Leads

February 7, 2020

The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world….

Account-Based Targeting on LinkedIn

November 17, 2016

We talk quite a bit about Facebook on here. Rightfully so, because whether you’re in trucking, construction, or recruiting, that’s…

3 Steps to Effectively Target Drivers on Facebook

February 26, 2015

Targeting an audience on Facebook is difficult. A recruiter can create the greatest ad possible, one that can convert like…

3 Innovative Ways to Reach Your Audience on YouTube

February 24, 2015

YouTube is one of the best channels for marketers to reach their audiences. However, there are a lot of things…

The Recruiting Lifecycle in Action, Part 1

January 13, 2015

[hr style=”3″ margin=”40px 0px 40px 0px”] What is the Recruiting Lifecycle The Recruiting Lifecycle is a method for improving your…

3 Ways to Build Targeted Google Display Ads for Your Commercial Vehicle Dealership

November 3, 2014

You use a lot of different tools to get in front of the right prospects at the right time. But…

Filling the Top of Your Sales Funnel

September 8, 2014

We give a lot of consideration to connecting and engaging with your audience. Those are important steps in the Sales…

The Basics of Social Targeting in Under 3 Minutes

July 7, 2014

In the past, you probably used verified media audiences and, possibly, event registration statistics to determine where you would invest…