Shifting buyer behavior isn’t an exact science. After all, you’re often trying to sway the opinions, choices, and ideas of real people with a wide-range of experiences. But that doesn’t mean it’s impossible. In fact, there are a number of tactics you can employ to shift the behavior of your buyers, fight brand loyalty of other brands, and improve the overall sales and marketing efforts of your business.
The average B2B purchase takes up to six weeks and four decision makers to complete, and even more for heavy…
To be effective, your marketing must not just reach your prospects; it has to align with the individual states of…
You’ve got great products and a stellar marketing strategy, but customers still aren’t buying from you. Something is clearly derailing…
Wouldn’t it be a game changer if you could predict when and what equipment your prospects were planning to buy?…
It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in…
There is a short answer to this question, but I’m not going to give it to you right now. Why?…
Events are an old marketing technique. From the forums of ancient Rome to the World’s Fairs of the 19th and…
