the buyer's journey | Randall Reilly

the buyer’s journey

Can You Really Shift Buyer Behavior?

September 23, 2022

Shifting buyer behavior isn’t an exact science. After all, you’re often trying to sway the opinions, choices, and ideas of real people with a wide-range of experiences. But that doesn’t mean it’s impossible. In fact, there are a number of tactics you can employ to shift the behavior of your buyers, fight brand loyalty of other brands, and improve the overall sales and marketing efforts of your business.

3 ways to get ahead of the buyer’s journey

September 17, 2021

The average B2B purchase takes up to six weeks and four decision makers to complete, and even more for heavy…

How to align your marketing strategy with the buyer’s journey

March 26, 2021

To be effective, your marketing must not just reach your prospects; it has to align with the individual states of…

7 roadblocks derailing the buyer’s journey

March 5, 2021

You’ve got great products and a stellar marketing strategy, but customers still aren’t buying from you. Something is clearly derailing…

Get to prospects before your competition does during the coronavirus pandemic

April 9, 2020

Wouldn’t it be a game changer if you could predict when and what equipment your prospects were planning to buy?…

Determine the Most Important Metrics for Your Marketing

November 5, 2018

It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in…

Where Does Sales Collateral Fit in Content Marketing?

August 3, 2015

There is a short answer to this question, but I’m not going to give it to you right now. Why?…

Where Do Events Fit in the Buyer’s Journey?

July 29, 2015

Events are an old marketing technique. From the forums of ancient Rome to the World’s Fairs of the 19th and…