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Does Lead Attribution Really Matter?

When it comes to getting the most out of your driver recruiting campaigns, lead attribution can be a vital part of the equation. We recently spoke about several of the different kinds of attribution models available to you. If you missed that one or just want a quick refresher, you can find that video here. Today we’re going to take a step back and cover lead attribution as a whole. If you’ve ever found yourself asking the question, “Why is lead attribution so important?”, this video is for you!

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Media Clips Used:
Sad Trombone
Cash Register
Elevator Music – Local Elevator by Kevin MacLeod is licensed under a Creative Commons Attribution license
Creative Commons
Talledega Nights Clip
Gladiator Clip
Young Frankenstein Clip