Close this search box.

5 Savvy Ways to Recruit Diesel Techs

view beneath a truck

In her 1996 hit single, Paula Cole wondered ‘where have all the cowboys gone?’ Not to diminish the importance of cowboys, or their whereabouts, but a more pertinent question today is: Where have all the diesel techs gone? There’s no denying the diesel tech shortage is a real and urgent thing. Not enough young folks […]

3 Stats About Contractor Social Media Usage

Twitter bird

Social media is a massive community of people. And even the most conservative estimates show that over 2 billion people use social media regularly. That means over 25% of all human beings use social media. Mind blown, huh? Ok, so those are big numbers. But what about your audience of contractors? I mean, there are […]

Construction Equipment Consumption up 6% in September

industry insights

In September, consumption of new construction equipment increased 6.4% compared to September 2013. Additionally, in 2014 sales are up 21.8% year-over-year.   As a result, equipment consumption is now 70.4% of the peak September volume set in 2005. And for the first time since 2007, equipment sales are above the September 10 year average. To view more national […]

Construction Industry Marketing

It wasn’t too long ago that construction dealer marketing meant placing an ad in the yellow pages and hanging flags during an open house. Today, the vast number of tactics and channels are staggering, if not a little overwhelming. The good news: all these new marketing outlets have leveled the playing field, making it much […]