Weekly Driver Recruiting Report – March 2, 2022
The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – New apps built around AI are attempting to solve the problem of excessive driver downtime.
February 2022 Monthly Driver Recruiting Trends
January’s overall average cost per lead (CPL) dropped 11% month-over-month (MoM) to its second lowest level since last March (only August’s was lower). Through the first half of February[1], average CPL is on pace to decline further, but historically the trend has been for lead costs to tick upwards in the back half of the month.
