Articles

The 7 Deadly Sins of Driver Recruiting
Every recruiting department wants the same thing: more hires, fewer empty trucks. But drivers keep falling out of the funnel before they ever get behind the wheel, and it tends

The Recruiting Conversation You Were Never Invited To
Picture a truck stop somewhere outside Memphis. Two drivers are leaned up against their rigs, killing time the way drivers do. One of them just signed on with a new

AI Is Reshaping Driver Recruiting. Just Not How You Think.
Your VP of marketing walks into your next recruiting strategy meeting with a printout. Someone sent them an article about AI search optimization. Another one about showing up in ChatGPT

Your Next Hire Might Be Hanging Up Right Now
Picture this. A driver is parked between loads, looking for their next job. They pull up a few postings, compare lanes and pay, and then make a real commitment. They

Are You Falling Into This Common Driver Recruiting Trap?
Too many recruiting strategies are built around the assumption that drivers are basically the same as they were 10 years ago. But that’s just patently untrue.

What Is the True Hidden Cost of Missed Calls?
Missed calls aren’t something to shrug off. They don’t stay a recruiting problem for long, they inevitably show up in your bottom line.

AED Foundation and Randall Reilly partner to produce 2026 Technician Shortage Report
The Associated Equipment Distributors Foundation and Randall Reilly have partnered to produce a report detailing the economic effect of the technician shortage on the construction and agriculture industries. Based in

Stratas® Debuts First Chat-Based AI Built for Market Intelligence on Driver Recruiting
We are excited to announce the launch of our new chat-based AI feature, Stratas Assistant within the Stratas® recruiting platform. Market intelligence is now a conversation. With Stratas Assistant, driver

5 Legit Ways to Work After-Hours Driver Leads
What happens when a driver calls at 6:07 p.m. on a Friday? If you’re like most fleets, they go to voicemail. Recruiting teams across the country spend tens of thousands