Recruiting Competition is Rising. Driver Interest is Falling.

Banner with row of semi-trucks and large white text reading 'MORE Competition Less Interest' plus a red downward arrow, signaling declining interest or trend.

Driver interest continues to decline while recruiting competition intensifies. In this month’s 30 Day Reset, we examine rising lead costs, increased hiring activity, driver sentiment toward recruiting experiences, and the freight market conditions shaping the industry as we move into summer.