Quick Driver Recruiting Tips from Quarantine – Tip #1
[acf field=”embed_code_2″] [acf field=”embed_code”] If you have trouble finding time to read a full article or watch a lengthy video, we’ve got you covered. David is here to save the day with his Driver Recruiting Quick Tips series. Today we get started with Tip #1.
Adapting Your Driver Recruiting to the Coronavirus
[acf field=”embed_code”] Something that trucking has always had going for it is, America (and most of the world for that matter) runs on trucking. Even at a time where up to 3 out of 4 Americans are under some form of “lockdown” due to the coronavirus pandemic, trucking soldiers on. Trucking is one of the […]
Average Lifetime Value of Drivers: What Metrics Matter?
Listen to the article: [acf field=”embed_code”] Average Lifetime Value? What is it? Why should you care? Average lifetime value is the amount of revenue generated by a driver. You may think of this as primarily a function of operations, but those in recruiting can have a significant effect. Put simply, the more efficiently you bring […]
How to Talk About Your Recruiting Budget
Listen to the article: [acf field=”embed_code”] Unless your fleet has zero turnover and no plans to grow, odds are you have to spend some money recruiting truck drivers. Which means you probably have a budget with which to recruit said truck drivers. And unless you own the fleet, you probably have to ask for that […]
The Currency of Fleet Reputation
Listen to the article: [acf field=”embed_code”] In the minds of many fleets, drivers have become a commodity. The mindset becomes “What is the cheapest driver I can get in my fleet?” And coupled with that mindset is the idea that turnover isn’t actually a bad thing. As long as you can keep a driver for […]
The Myth of the December Drought for Driver Recruiting
The Christmas spirit is setting in. You’re probably starting to relax at work. You may be dialing things down. You are also missing a golden opportunity to hire drivers at the lowest cost-per-hire you will have all year. [one_third] Say what?!? [/one_third][two_third_last] via GIPHY [/two_third_last] Conventional wisdom states that at the end […]
Tell Stories and Win Drivers
Once upon a time . . . Do you already feel drawn in? Are your levels of concentration increased? Science would say so. Storytelling is our primary method of communication. In fact, 65% of our communication is made up of personal stories and gossip. We remember what we hear when it’s told in story […]
Get the Drivers You Need with Goal-Oriented Recruiting Campaigns
How does your recruiting measure up? Your aim is to reach the right drivers with your messaging, and hopefully persuade them to drive for you, not the competition. That’s why setting real, tangible goals for your campaigns is so vital. Having a clear goal to strive for can help guide your efforts. Goal-oriented campaigns allow […]
Content Marketing for Recruiting Drivers: Yea or Nay?
Recruiting is essentially marketing. And if you have paid attention to marketing trends in the last five years or so, you have probably come across the concept of content marketing. It’s all the rage these days. But does it fit within the realm of recruiting truck drivers? The short answer is yes. However, it isn’t […]
Finding Quality Drivers for a Top 10 Carrier
Client: A carrier with more than 5,000 trucks and 13,000 employees and independent contractors. They rank in the top 10 of Commercial Carrier Journal’s Top 250. Challenge: The client wanted us to help them recruit experienced drivers, students, and owner-operators to meet the demand of their rising freight volume Solution: [box style=”1″] Media Services: [one_half] Digital: […]
