Get the Drivers You Need with Goal-Oriented Recruiting Campaigns
How does your recruiting measure up? Your aim is to reach the right drivers with your messaging, and hopefully persuade them to drive for you, not the competition. That’s why setting real, tangible goals for your campaigns is so vital. Having a clear goal to strive for can help guide your efforts. Goal-oriented campaigns allow […]
Content Marketing for Recruiting Drivers: Yea or Nay?
Recruiting is essentially marketing. And if you have paid attention to marketing trends in the last five years or so, you have probably come across the concept of content marketing. It’s all the rage these days. But does it fit within the realm of recruiting truck drivers? The short answer is yes. However, it isn’t […]
Finding Quality Drivers for a Top 10 Carrier
Client: A carrier with more than 5,000 trucks and 13,000 employees and independent contractors. They rank in the top 10 of Commercial Carrier Journal’s Top 250. Challenge: The client wanted us to help them recruit experienced drivers, students, and owner-operators to meet the demand of their rising freight volume Solution: [box style=”1″] Media Services: [one_half] Digital: […]
Werner Honors Our Military Heroes
One common theme that resurfaces in the trucking and transportation industry; veterans make great drivers. More and more carriers and state and federal government are finding ways to make it easier for veterans to get their CDLs and get back to work. One company that is doing its share to hire veterans is Werner. On […]
