How to Tell if You Are Spending Too Much Recruiting Truck Drivers
There is no need to spend a lot of time talking about the ever-worsening nationwide driver shortage. Recruiters deal with it every day. But the worst part of it isn’t just how difficult it is to find the drivers you need. When you do manage to find a qualified driver, the chances of them sticking […]
This ain’t your grandpa’s recruiting.
The trucking industry is less than 100 years old, but it has seen a lot of change in its short lifetime, with much of the change coming from shifts in technology (it surprised me to learn that some of the first commercial trucks were originally electric vehicles) or public policy. But one thing that hasn’t […]
Top 10 things you need to know about recruiting drivers.
Finding and hiring qualified drivers is one of the fleet owner’s biggest challenges. As the economy starts to recover the need to get those trucks rolling again is essential to your business’ success. Here are 10 tips to help you create the perfect driver-recruiting checklist: 1. Have a strategy for targeting truck stops. 2. Always […]
Do online banners work for recruiting drivers?
The simple answer is yes. But I will take the time to plead my case to you. Let’s start with a simple fact. 67% of all professional drivers are online daily. If you add in the drivers that use the internet at least weekly, the number increases to around 90%. First Point: 90% of drivers […]
How to Recruit More Truck Drivers for Less Money
If you recruit drivers for a living and went into work tomorrow and told everyone you figured out a way to recruit more drivers for less money, you wouldn’t find yourself carried around on your co-workers’ shoulders like you just hit the winning home run in the championship game? Of course. But it isn’t quite that […]
3 Ways to Recruit Truck Drivers at Events
Undoubtedly you recruit most of your drivers from online sources. This is inevitable. If you depend on any other medium to keep your trucks on the road, you have a world of hurt headed your way. But in this online-only world it is easy to forget that digital channels aren’t the only ways to find […]
Mean Girl Email Metrics
The numbers are saying mean things about your email marketing behind your back. Oh no she didn’t! Your rep is being totes ruined, and you don’t even know about it. That’s cra cra! If you want to be in the cool marketing clique, you had better get your email marketing legit! If you have ever […]
The Most Important Metric to Track When Recruiting Truck Drivers
I know I should bury the lead so that you read the entire way down the page, but I can’t help myself. Cost Per Hire (CPH) is the most important metric for a recruiter to track. How do you figure out your cost per hire? Of course, that is easy. Take the amount you spent […]
Geo-Fencing VS. IP Targeting
Perhaps no type of targeting is as important as location-based targeting when trying to reach prospects. Regional routes, the AOR of a dealership, and the location of driving schools all limit what leads will be of use to you. While all location-based targeting uses an IP address at some point in the process, there is […]
August 2013 Trucking Industry MarketPulse
What’s the pulse on the trucking market right now? We conducted some research surveying for-hire trucking executives in August 2013 to find out what their thoughts are on business conditions. What were their top concerns and thoughts on equipment? Are they what you expected? Let us know in the comments! Key Findings: How do the […]
