5 Ways to Fix The Broken Recruiting Lifecycle
If your position puts you in charge of recruiting truck drivers, there is no question that you have a tough job. It doesn’t matter if you are recruiting owner-operators, company drivers or specific certifications. Recruiting truck drivers is competitive and has a massive effect on your fleet’s bottom line. If you aren’t getting the drivers […]
Are you spending enough on driver recruiting?
You make money when freight gets moved. Freight isn’t moved unless someone is hauling it. These are not earth shattering revelations. Every carrier in the world knows these things. Yet, their recruiting budgets don’t reflect these revelations. If you don’t know your cost of advertising per hire, you should. How to assess that cost […]
Trucking's Top Rookie Announced at GATS
Congratulations to Kyle Lee, Trucking’s Top Rookie for 2012. He was given the award at the Great American Trucking Show in Dallas. Read the full article here. Trucking’s Top Rookie is a partnership between Randall-Reilly, Truckload Carriers Association, Commercial Vehicle Training Association, Shell ROTELLA, National Association of Publicly Funded Truck Driving Schools, Pilot Flying J, […]
3 Marketing Principles to Help You Recruit Truck Drivers
What is marketing at its core? Marketing isn’t just an art, it isn’t a necessary evil, and it certainly isn’t a synonym for public relations. At the end of the day, marketing is selling a product to an audience. Many things about marketing are universal. It doesn’t matter if you are marketing toothpaste or headphones […]
Lead Nurturing for Driver Recruiting
Most carriers understand the importance of brand awareness with drivers. Most do a pretty good job with it. While brand awareness is extremely important, impressions alone are not enough to capture every driver you need. Many drivers will need multiple touch points before they will commit to driving for a company. This is where lead […]
How to Use a White Paper to Attract Drivers to Your Fleet
Your goal—to attract qualified, safe drivers—is one shared by every fleet owner. How can you stand out from the pack? One way is to use an informative, lively, downloadable white paper to attract the type of driver you’d like to hire and to generate valuable leads your team can pursue. If a trucker takes the […]
Who in Trucking Uses the Internet & Social Media?
When it comes to staying connected in the trucking industry, younger people tend to use the internet frequently. And they tend to use smart phones for purposes other than making phone calls and to use social media – no matter what industry segment they work in. Those are just some of the conclusions drawn from […]
Grayson joins Equipment World as equipment and technology editor
TUSCALOOSA, Ala., (June 2012) – Randall Reilly has named Wayne Grayson to the editorial staff of Equipment World magazine. Grayson, who comes to Equipment World from The Tuscaloosa News, will serve as the magazine’s Equipment Editor. After graduating from the University of Alabama in 2009, Grayson worked at The Tuscaloosa News, Tuscaloosa, Ala., writing a […]
