Reducing Driver Orientation No-shows
Listen to the article: [acf field=”embed_code”] You are in the latter stages of the recruiting process. You have captivated a driver’s attention and cultivated that driver’s interest. Conversations over the phone have gone great and the full application has been filled out and submitted. The driver has agreed to attend orientation. All they have to […]
Understanding Your Lead Velocity
How efficient is your lead-to-hire process? With so many fleets vying for the opportunity to hire the same drivers you are after, it’s important to always be on the lookout for ways to improve your process and get ahead of your competitors. One way, that is not as common as it should be, is to […]
The Power of Mobile-First Recruiting
Smartphones are everywhere these days. Don’t believe me? Look around you. How many people are using their smartphones right now? How many have smartphones on their desks or in their pockets or purses? You may even be reading this article on a smartphone. 77% of Americans own smartphones and that is too big of a […]
Factoring Generations Into Your Recruiting
How often do you take age into account when building a recruiting strategy? When focusing on getting qualified drivers who meet both your fleet’s requirements and your criteria for an ideal driver, it’s easy to forget that your messaging is reaching different generations. How does this affect your fleet? There are drivers out there who […]
The Importance of Building a Driver Persona
You’ve probably heard the term ‘buyer persona.’ It’s used a lot by businesses catering to customers who purchase their products, solicit their services, etc. A buyer persona for customer or client-based businesses refers to a profile of their ideal customer. They build this profile using data on their current customers and industry research. Now what […]
16 Common Mistakes That Stifle Your Recruiting (Part 2 of 2)
When focused on the whirlwind of trying to hire drivers, it can be tough to pinpoint the mistakes that are getting in the way of your recruiting process. In our last article, we looked at eight of the common mistakes that stifle recruiting. We would like to outline eight more to help you identify which […]
16 Common Mistakes That Stifle Your Recruiting (Part 1 of 2)
In the current world of recruiting, competition is high. You and your competitors are fishing for the same truck drivers in the same shrinking pool of drivers searching for jobs. It takes highly effective recruiting to get ahead of your competition. The issue is that a fundamental step in creating an effective recruiting process is […]
Your Advertising: From a Driver’s Point of View
The easiest way to recruit new drivers is to do the things you have always done, right? This is very common when advertising for new drivers. Your company uses the same language, images, and themes and your ads follow the same old formula; show off all you’ve got. Per Albert Einstein, “the definition of insanity […]
Tackling the Complexities of Paid Search Advertising
These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their desired destination through a search engine. So there’s no doubt about the wide usage of search engines. What may not be widely known is the […]
The Second Step to Humanizing Your Recruiting Process
We’ve discussed the necessity of adding a human touch to your recruiting. As I mentioned previously, no driver wants to be seen as a number or nothing more than another body to fill an empty truck. So it’s important that your recruiting makes a driver feel like a valued individual. Last time, we talked about […]
