Digging Deeper into Driver Recruiting with Dave | “Speed > Cost-per-Lead: The Race to Fill Trucks”
It seems like every week we see a new freight record being set. Fleets are struggling to keep up with the insane demand right now, which translates into a constant and urgent need for drivers. The problem is too many fleets are stuck in the old mindset of trying to find the cheapest leads. In our current situation, every day you wait around searching for those cheaper leads is another day your truck sits idle and you miss out on moving valuable freight!
Speed > Cost-per-Lead: The Race to Fill Trucks | Digging Deeper
It seems like every week we see a new freight record being set. Fleets are struggling to keep up with the insane demand right now, which translates into a constant and urgent need for drivers. The problem is too many fleets are stuck in the old mindset of trying to find the cheapest leads. In our current situation, every day you wait around searching for those cheaper leads is another day your truck sits idle and you miss out on moving valuable freight!
Listening in with Seth – Episode 4
Our man Seth is back in the hot seat and listening to another driver recruiting call. This month’s call features a driver calling in to ask a fleet about their lease-to-purchase options. Straight forward enough right? The only snag is he already owns his truck. So, how does the recruiter handle this and, what happens with the rest of the call? Watch the full video to find out.
Digging Deeper into Driver Recruiting with Dave | “Ad Creative: What Really Works?”
Ad creative is a vital part to the success of your driver recruiting campaigns. With so many options out there it can become confusing to know just what to do. Today Dave welcomes, Kim Walker, Randall-Reilly’s Director of Digital Marketing. She shares her vast knowledge and goes over some of the biggest mistakes she sees, and reveals the 2.5 “v’s” of digital marketing. What exactly does that mean? Watch to find out!
Listening in with Seth – Episode 3
What happens when a driver only interested in driving flatbed calls a carrier who doesn’t run flatbed? Watch the episode and find out! Seth is back to listen in on another recruiting call and give his thoughts on the strengths and weaknesses. What are the big takeaways? Click that play button and see for yourself!
Digging Deeper into Driver Recruiting with Dave | “Lead-to-Hire Part Deuce!”
Dave previously tackled lead-to-hire data with McKensie Worley on the very first episode of Digging Deeper. But it’s such a broad topic he decided to sit down and take a second swipe at it with Aaron Mowery. Together they go over everything that matters and talk about some of the common things they see and where fleets can improve moving forward.
Lead-to-Hire Part Deuce! | Digging Deeper
Dave previously tackled lead-to-hire data with McKensie Worley on the very first episode of Digging Deeper. But it’s such a broad topic he decided to sit down and take a second swipe at it with Aaron Mowery. Together they go over everything that matters and talk about some of the common things they see and where fleets can improve moving forward.
Listening in with Seth – Episode 2
Seth Becker is back to listen in on another recruiting call. Remember, this is REAL call between a prospective driver and a fleet’s driver recruiter. The voices and names have been altered, but the conversation itself actually transpired. Sit down with Seth as he gives his thoughts on what the recruiter did right, as well […]
All Things Search | Digging Deeper
In this episode, Dave sits down with Randall-Reilly’s VP, Strategic Accounts, Aaron Mowrey. Together they take a deep into the world of search engine marketing. From general to branded to competitive search, the guys talk about the pros and cons of various search marketing techniques and go over how to choose what’s right for your fleet. Join us now as we discuss all things search!
All I Want for Christmas is Drivers!
Well, it’s that time of year again. The lights are up, the presents are under the tree, and fleets around the country are relaxing their efforts until the calendar flips over 2021. No big deal, right? Well . . . taking your foot off the gas for the holidays when it comes to your driver recruiting efforts could be a major mistake.