3 Ways to Improve Your Driver Recruiting with Marketing Principles
What exactly does marketing have to do with driver recruiting? On the face of it, they seem like two entirely separate subjects. Marketing is all about reaching potential customers and if successful, hopefully forming a positive relationship with them. Does that sound familiar? What if we replace customers with drivers? “Reaching potential customers (drivers) and […]
Young Truck Drivers Are the Key to the Future
Over the past few months we’ve covered the driver shortage a number of times and the current state of the trucking industry. Recruiters are facing difficulties getting the necessary qualified drivers to keep up with the current demand . . . and that demand is only increasing as time goes on. The shortage and the […]
Is the Fear of Spending Too Much Holding Your Driver Recruiting Back?
Trying to nail down the best way to recruit truck drivers can be a tricky proposition. The world we live in is changing rapidly, and so is the way we communicate. Since the introduction of the internet we’ve seen a boom in technological advances and a shift in the way we live our lives. It’s […]
Targeting and Recruiting Today’s Owner-Operators
While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue. With an estimated 40,000 commercial driver licenses issued per month, their numbers will only increase in the future. Fleets who want to benefit from and employ owner-operators first have to know how to reach them. […]
Driver Recruiting: What NOT to Do (Part 4)
Over the past three weeks we have tried to cover some common areas that plague recruiters and consistently give them trouble. This information has been learned and compiled by working with countless recruiting partners over the years. Today we will end our four-part series with the final installment of what NOT to do in your […]
Driver Recruiting: What NOT to Do (Part 3)
In the previous weeks, we have covered some areas and issues that give recruiters trouble based on interactions and conversations with various managers and recruiting staff over the years. Today we look at more of what NOT to do with your truck driver recruiting. If you missed either of the previous two installments, they can […]
Driver Recruiting: What NOT to Do (Part 2)
Last week I covered some common problems recruiters run into when pursuing prospects. Knowing what approaches continually fail and what NOT to do can help guide your team to a more effective strategy. Continuing with that line of thinking, here are some more examples of what you and your recruiters should avoid. The first entry […]
Driver Recruiting: What NOT to Do (Part 1)
The competition among fleets trying to find and secure qualified drivers is a constant ongoing struggle. With a shortage of drivers currently upon us and freight demand on the rise, it doesn’t look like that’s going to change any time soon. With that in mind, it’s important to make that driver recruiters are effective as […]
How to Counter 4 Myths About Flatbed Truck Driving
A huge factor in the success of recruiting truck drivers comes down to knowing your audience and knowing how to talk to them. Recruiting qualified drivers for flatbed trucks can be fairly difficult. In addition to battling other fleets for the best possible drivers, when recruiting flatbed drivers it’s important to address the reputation of […]
The 2 Pronged Approach to Recruiting Diesel Techs
We all know fleets are hurting for drivers right now, but there is another area that fleets are struggling with as well. As important as it is to find drivers to man the trucks and keep them moving, it’s just as important to have qualified diesel techs to maintain those trucks. With increased competition from […]
