Is Data the Missing Piece of Your Recruiting Strategy?
Being able to effectively gather, analyze, and use data is a crucial part of operating a successful recruiting campaign. Raw numbers tell you part of the story, but to truly achieve maximum potential with any campaign it’s necessary to dig deeper into the plethora of data available. No matter how you go about analyzing this […]
How Smart Rhino Labs Strengthens Randall-Reilly
Recently, Randall-Reilly announced the acquisition of Smart Rhino Labs. Growth is generally viewed as a good thing, and with an established data source such as Randall-Reilly bringing Smart Rhino Labs into the fold it can only mean good things for current and future clients right? [hr style=”3″ margin=”40px 0px 40px 0px”] Who is Smart Rhino […]
Your Fleet’s Reputation Matters
What kind of reputation does your fleet have? Perhaps the more important question would be, what kind of reputation does your fleet have with drivers? Drivers’ opinions are important and can really impact the effectiveness of your recruiting. The one group of people you cannot afford to have a bad rep with is . . […]
Successful Recruiting at Trade Shows
Trade shows provide a unique chance to meet and interact with drivers. Being able to have personal interactions with the very people you are pursuing is not something to take for granted. Some, however, still find it difficult to take advantage of the recruiting opportunities these trade shows and events have to offer. Regardless of […]
Tell Stories and Win Drivers
Once upon a time . . . Do you already feel drawn in? Are your levels of concentration increased? Science would say so. Storytelling is our primary method of communication. In fact, 65% of our communication is made up of personal stories and gossip. We remember what we hear when it’s told in story […]
Does Your Fleet Embrace a Driver-Centric Culture?
A company’s culture defines who they are. The same thing applies to your fleet. Your values and goals say a lot about your company and what you stand for. I’ve talked about how important company culture is to marketers before in the article, Your Company Identity and Culture Can be the Key to Success. While […]
Get the Drivers You Need with Goal-Oriented Recruiting Campaigns
How does your recruiting measure up? Your aim is to reach the right drivers with your messaging, and hopefully persuade them to drive for you, not the competition. That’s why setting real, tangible goals for your campaigns is so vital. Having a clear goal to strive for can help guide your efforts. Goal-oriented campaigns allow […]
6 Tips for Connecting with Drivers on Mobile
In the not-too-distant past, there would have been a need to devote this first paragraph to proving the prevalence of mobile phones. But these days, you can see for yourself. Smartphones have gone from being a luxury to a necessity for the general public. 77% of Americans are smartphone owners. And that percentage includes drivers. […]
Why Isn’t Your Recruiting Landing Page Generating More Conversions?
Landing pages have come to serve a vital role in the digital age of driver recruiting. The whole purpose of landing pages is to help drive leads and conversions. In a perfect world, a prospective driver finds their way to your landing page (whether through search ads, social media, etc.) and once there, they’re presented […]
Which Lead Attribution Model is Right for Your Recruiting?
How can you know which campaigns, or specific channels within a driver recruiting campaign are working? Monitoring where leads and conversions are coming from allows you to see which campaigns or channels are performing and which ones aren’t. Accurate lead attribution leads to more efficient spend allocations. In the big picture, lead attribution tracks and […]
