Successful Recruiting at Trade Shows
Trade shows provide a unique chance to meet and interact with drivers. Being able to have personal interactions with the very people you are pursuing is not something to take for granted. Some, however, still find it difficult to take advantage of the recruiting opportunities these trade shows and events have to offer. Regardless of […]
Tell Stories and Win Drivers
Once upon a time . . . Do you already feel drawn in? Are your levels of concentration increased? Science would say so. Storytelling is our primary method of communication. In fact, 65% of our communication is made up of personal stories and gossip. We remember what we hear when it’s told in story […]
Does Your Fleet Embrace a Driver-Centric Culture?
A company’s culture defines who they are. The same thing applies to your fleet. Your values and goals say a lot about your company and what you stand for. I’ve talked about how important company culture is to marketers before in the article, Your Company Identity and Culture Can be the Key to Success. While […]
Get the Drivers You Need with Goal-Oriented Recruiting Campaigns
How does your recruiting measure up? Your aim is to reach the right drivers with your messaging, and hopefully persuade them to drive for you, not the competition. That’s why setting real, tangible goals for your campaigns is so vital. Having a clear goal to strive for can help guide your efforts. Goal-oriented campaigns allow […]
6 Tips for Connecting with Drivers on Mobile
In the not-too-distant past, there would have been a need to devote this first paragraph to proving the prevalence of mobile phones. But these days, you can see for yourself. Smartphones have gone from being a luxury to a necessity for the general public. 77% of Americans are smartphone owners. And that percentage includes drivers. […]
Why Isn’t Your Recruiting Landing Page Generating More Conversions?
Landing pages have come to serve a vital role in the digital age of driver recruiting. The whole purpose of landing pages is to help drive leads and conversions. In a perfect world, a prospective driver finds their way to your landing page (whether through search ads, social media, etc.) and once there, they’re presented […]
Which Lead Attribution Model is Right for Your Recruiting?
How can you know which campaigns, or specific channels within a driver recruiting campaign are working? Monitoring where leads and conversions are coming from allows you to see which campaigns or channels are performing and which ones aren’t. Accurate lead attribution leads to more efficient spend allocations. In the big picture, lead attribution tracks and […]
5 Ways to Improve Your Driver Recruiting
Fleets and their recruiting partners have tried many different methods to try to land the drivers they need. There are more options available to today’s fleets than ever before. Whether using radio or print ads such as in years past, or embracing the newer digital options such as email, social media, search, and display ads, […]
To Get the Drivers You Need, You Must Target the Right Drivers
There are many variables to truck driver recruiting, but one of the most crucial ones is also one that often gets overlooked. Trucking is a massive industry and is made up of a diverse group of people with varying skill sets and experiences. This is exactly why one of the most important things to remember […]
Which Recruiting Lead Types are Right for You?
Fleets and their recruiting partners have several options for how they acquire the leads they need. These tactics can all have their own advantages and disadvantages. The key to determining which leads types work best for you. Let’s briefly touch on some of the more prevalent ways fleets come into leads. [hr style=”3″ margin=”40px 0px […]
