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Case Study

Gulf Relay

Performance Highlights

Timeframe

75 Days

Total Calls Answered

498

Unique Leads Captured

235

Drivers Hired

15 Total
(8 from new contacts)

At A Glance: Gulf Relay, a 300-truck fleet running lean with a two-person recruiting team, was losing time and momentum fielding calls that had nothing to do with hiring. Dispatch, accounting, and vendor calls were eating up hours every week, while high-intent drivers were left waiting or never captured properly.

Key Hiring Challenges:
  • Recruiter Bandwidth: A streamlined team supported a 300-truck fleet, where every minute of their day needed to drive results.
  • Unrelated Call Volume:
    Recruiting lines were overwhelmed with calls intended for dispatch, accounting, and safety rather than actual drivers. 
  • Missed High-Intent Leads:
    Qualified drivers often called after hours or gave up when asked to apply through a link. 
  • Manual Lead Capture:
    Recruiters had to enter lead information by hand, causing delays or resulting in missed contacts.
  • Inconsistent Follow-Up: Without clear visibility into call intent or urgency, callbacks and follow-ups were difficult to prioritize.
How Stratas® Agent Helped:

Stratas Agent was configured to support Gulf Relay’s recruiting funnel at every stage. All inbound calls from advertising campaigns and their website were routed to the Agent platform, where it answered around the clock, including weekends and holidays.

During business hours, their phone system gave recruiters the chance to answer first. If unavailable, the call rolled to Agent, which collected key driver information and submitted it directly into Tenstreet. This gave recruiters a clear, organized list of leads to review and act on without delay.

In the first 75 days, Gulf Relay saw 15 hires directly attributed to Stratas Agent, including 8 from brand new drivers they otherwise could have missed. At the same time, Agent reduced the volume of unrelated calls, giving recruiters more time to focus on outbound efforts towards serious applicants and less time chasing dead ends.

Why It Worked:
  • 24/7 Call Coverage: Every inbound call, whether during business hours, nights, weekends, or holidays, was supported by Stratas Agent, helping recruiters make sure no driver went unheard.
  • Intelligent Call Routing: Calls unrelated to recruiting, such as those for dispatch or accounting, were identified and redirected so recruiters could stay focused.
  • ATS-Ready Lead Submission: Stratas Agent collected driver details and sent them directly into Gulf Relay’s ATS, removing the need for manual data entry.
  • Seamless Recruiter Handoff: Drivers who met key hiring criteria were placed in recruiter worklists for timely and efficient follow-up.
“For us, it wasn’t just about answering calls, it was about how we show up as a company. With the Stratas Agent, every driver who calls knows they’ll hear back from Gulf Relay. It’s helped us as a team increase our efficiency and as a company strengthen our brand at the same time.”

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On this call we will have the opportunity to:

  • Discuss your current hiring needs and challenges.
  • Explain our service options and pricing structure.
  • Answer any questions and verify alignment between your company and our TA services.
  • Provide realistic outcomes based on your needs.
  • Talk about your current hiring strategy and discuss ways to improve that process.
 

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