AI Adoption Really Comes Down to People
AI adoption in trucking isn’t just a technology challenge—it’s a people challenge.
In this edition of the Recruiting Roundup, we dig into new fleet research showing where AI is delivering the strongest ROI, what’s standing in the way of greater adoption, and why finding the right balance between technology and the people using it could be the key to getting real value from AI.
AI Is Reshaping Driver Recruiting. Just Not How You Think.
Your VP of marketing walks into your next recruiting strategy meeting with a printout. Someone sent them an article about AI search optimization. Another one about showing up in ChatGPT before the competition. They slide it across the table and say, “We need to be doing this.” And look, it’s not a crazy thing to […]
Drivers and AI: Expectations vs. Reality
AI is quickly becoming part of the recruiting conversation — but not everyone is comfortable with it.
In this episode of Digging Deeper, David Arsenault and guests Kyle Jernigan, Aaron Mowery, and Dustin Worley discuss what drivers actually think about AI, where automation can help recruiting, and where human interaction still matters most.
From communication and trust to over-automation and driver expectations, the conversation explores the growing tension between efficiency and authenticity in modern recruiting.
Drivers Say They Hate AI … But the Data Says Otherwise
In this month’s Recruiting Roundup, we break down new driver survey data around AI usage, perception, search behavior, and what it could mean for recruiting teams moving forward.
The biggest takeaway?
Drivers may not care nearly as much about AI itself as whether technology actually improves the experience.
Drivers Don’t Care About Pay?!? | Digging Deeper Discussion
Is pay really the only thing drivers care about? Has what drivers want changed over time? We have been conducting surveys with drivers for years and we’re ready to share what we found. Join us for this live chat and download a copy of the data for yourself!
The Cost of Missed Calls | Recruiting Roundup
If freight continues to pick up it will lead to increased competition for drivers. What can you do to make sure you can get the quality drivers you need without massively increasing budget? Start with efficiency in your recruiting process. And the number one place you can make big gains just by adjusting a few things is … the phone call!
How Much Are Your Missed Calls Costing You? | Digging Deeper
On an all-new Digging Deeper, Dave and his guests, Aaron Mowery and Dustin Worley as they discuss ways to become more efficient with your recruiting, take advantage of the latest AI tech, and get the hires you need.
What Is the True Hidden Cost of Missed Calls?
Missed calls aren’t something to shrug off. They don’t stay a recruiting problem for long, they inevitably show up in your bottom line.
Are You Getting the Most Out of Your Job Boards? | Digging Deeper
When you’re looking for drivers, job boards can be a great asset. But anyone can just post on a job board, right? How can you make sure that you stand out and are getting the most out of your efforts? Dave welcomes back Aaron Mowery to talk about what gets the best results from job boards.
Marketing Trends to Try in 2026
Dave and his guest, Julie Arsenault, will go over what they think will be the hottest marketing trends for the upcoming year.