Average Lifetime Value of Drivers: What Metrics Matter?
Listen to the article: [acf field=”embed_code”] Average Lifetime Value? What is it? Why should you care? Average lifetime value is the amount of revenue generated by a driver. You may think of this as primarily a function of operations, but those in recruiting can have a significant effect. Put simply, the more efficiently you bring […]
Evaluate Your Recruiting with More Than Cost
Listen to the article: [acf field=”embed_code”] If I were to ask you, how is your advertising doing, what would your first instinct be? For a lot of fleets out there the first knee-jerk reaction is to take a look at cost. Far too often fleets fall into the trap of, “Well our CPL and CPH […]
