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Average Lifetime Value of Drivers: What Metrics Matter?

Recruit Drivers Based on Average Lifetime Value

Listen to the article: Average Lifetime Value? What is it? Why should you care? Average lifetime value is the amount of revenue generated by a driver. You may think of this as primarily a function of operations, but those in recruiting can have a significant effect. Put simply, the more efficiently you bring in quality […]

Evaluate Your Recruiting with More Than Cost

crunching numbers

Listen to the article: If I were to ask you, how is your advertising doing, what would your first instinct be? For a lot of fleets out there the first knee-jerk reaction is to take a look at cost. Far too often fleets fall into the trap of, “Well our CPL and CPH is pretty […]