Whether your company is B2C or B2B, brand equity development is crucial to its success. That’s because it provides your business with the strategies it needs to improve awareness, gain new customers, and ensure it’s continuing to deliver on your marketing and sales objectives. But there are some key elements to brand development that are important to understand before you dive in. That includes how it differs from branding and the best way to accomplish your brand equity development plan.
Driver recruiting is all about getting the drivers. The constant struggle to fill seats can help distract fleets from digging into one of the most effective tools at their disposal: effective branding.
There’s one thing that most fleets are totally neglecting. That one thing could be the missing ingredient to your recruiting success. What is that one thing? Watch today’s episode with guests Zack Flippo and Kyle Jernigan to find out!
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