The Importance of Employer Branding | Recruiting Roundup
Branding is a huge part of marketing. One aspect often overlooked, however, is how current and prospective employees view the company’s employer brand.
Recruiting Roundup | Stop Failing at This One Thing
Driver recruiting is all about getting the drivers. The constant struggle to fill seats can help distract fleets from digging into one of the most effective tools at their disposal: effective branding.
90% of Fleets Fail to Do This ONE Thing | Digging Deeper
There’s one thing that most fleets are totally neglecting. That one thing could be the missing ingredient to your recruiting success. What is that one thing? Watch today’s episode with guests Zack Flippo and Kyle Jernigan to find out!
3 Ways to Improve Your Driver Recruiting with Marketing Principles
What exactly does marketing have to do with driver recruiting? On the face of it, they seem like two entirely separate subjects. Marketing is all about reaching potential customers and if successful, hopefully forming a positive relationship with them. Does that sound familiar? What if we replace customers with drivers? “Reaching potential customers (drivers) and […]
Four Common Recruiting Mistakes We See
We work with a broad array of clients to help them generate more driver leads. We helped drive more than 1 million leads last year, in fact. Working with so many clients gives us unique insight into the world of truck driver recruiting. We see it all! We see what strategies work, and we […]
Content Marketing for Recruiting Drivers: Yea or Nay?
Recruiting is essentially marketing. And if you have paid attention to marketing trends in the last five years or so, you have probably come across the concept of content marketing. It’s all the rage these days. But does it fit within the realm of recruiting truck drivers? The short answer is yes. However, it isn’t […]
Construction Industry Marketing
It wasn’t too long ago that construction dealer marketing meant placing an ad in the yellow pages and hanging flags during an open house. Today, the vast number of tactics and channels are staggering, if not a little overwhelming. The good news: all these new marketing outlets have leveled the playing field, making it much […]