3 Habits of Truck Drivers That Every Recruiter Should Know
There are a lot of marketing principals that apply to driver recruiting. But if there is one that is more important than any of the others, it might be: Know your audience. You can have cutting edge online marketing, savvy social networking, and spend thousands exhibiting at events. But if you don’t know the audience you […]
5 Ideas For Recruiting Drivers Through Events
As we all know, drivers are in high demand. Every fleet in the country is looking to recruit as many drivers as they can from a very limited pool of potential employees. It’s a tough time to be a driver recruiter. However that doesn’t mean that you can’t be successful. It just means that you […]
4 Ways to Recruit Drivers at Truck Stops
The concept isn’t complicated. Where can you find truck drivers? I bet you’ll find a few at truck stops. That seems logical. But sarcasm aside, it isn’t quite that simple, is it? Yours and every other fleet needs to get in front of the same drivers. There are so many ways to reach drivers at […]
Why Is It So Difficult to Recruit Owner-Operators?
If your fleet is just now getting into recruiting owner-operators, or if you have been doing it for years there is a special challenge when it comes to getting these drivers on board and keeping them there. Some surveys estimate that there are a third fewer owner-operators on the road right now than there were […]
Are Driver Recruiters Really Marketers?
Yes. I’m glad we cleared that up. Many of you have probably read 3 Marketing Principals to Help you Recruit Truck Drivers. But there aren’t just 3 marketing principals that can help you be a better driver recruiter. If you are a recruiter, you are a marketer. Hopefully this revelation doesn’t worry you because it is […]
The 3 Biggest Challenges Facing Driver Recruiters
If you recruit truck drivers for a living, you probably already have a list of the biggest challenges you face very day. You might have budgetary constraints, disagreements with management about processes or even conflicts with coworkers. But there are a few challenges that face every recruiter everywhere. Overcoming these challenges isn’t easy, but for […]
3 Unique Ways to Recruit Truck Drivers
Recruiting qualified truck drivers is a zero-sum game. There is a limited pool of good candidates for the driving positions your fleet needs to fill. Every time one of your competitors hires one of those drivers, the pool gets smaller, and it gets that much more difficult for your fleet to hire the drivers it […]
Getting Back to Basics: Banner Display for Driver Recruiting 101
There was a time when figuring out the whole copy/paste thing on a computer was a big deal to me. Now that I have some knowledge about digital advertising, I often forget where I used to be. It is very easy to forget that not everyone knows what CPC means or what a display network […]
8 Things An Integrated Driver Recruiting Campaign Must Have
What does your typical truck driver look like? If you’re honest, there really isn’t a professional driving type. The demographic varies greatly between age, gender, and experience. This variance in demographic must be considered when crafting your recruiting strategies. Another aspect to consider is how many impressions are needed before a driver is willing to […]
How to Tell if You Are Spending Too Much Recruiting Truck Drivers
There is no need to spend a lot of time talking about the ever-worsening nationwide driver shortage. Recruiters deal with it every day. But the worst part of it isn’t just how difficult it is to find the drivers you need. When you do manage to find a qualified driver, the chances of them sticking […]
