email | Randall Reilly


3 ways to pivot to virtual during the coronavirus outbreak

March 27, 2020

“Do what you can, with what you have, where you are.” — Theodore Roosevelt With very little notice due to…

The Power of Mobile-First Recruiting

April 1, 2019

Smartphones are everywhere these days. Don’t believe me? Look around you. How many people are using their smartphones right now?…

Using Search Ads to Target the Construction Industry

February 7, 2018

Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting…

Don’t Let Inefficiency Kill Your Recruiting

October 4, 2017

The competition between fleets over qualified drivers can be fierce. Fleets have tried everything from sign-on bonuses, higher pay rates,…

How to Successfully Market to the Coming Generations (Part 2 of 2)

September 27, 2017

In How to Successfully Market to the Coming Generations (Part 1 of 2) we discussed how social media and native…

Targeting and Recruiting Today’s Owner-Operators

September 7, 2017

While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue….

An Email Marketing Refresher for the New Year

December 20, 2016

As email marketers, we’re used to dealing with all the moving parts of getting the perfect email sent out. Email…

How to Maximize Marketing on a Shoestring Budget

November 7, 2016

Whether you’re in construction, trucking, or basically any other competitive business milieu, marketing is important. We all know that. Except,…

A Segmentation Celebration!

October 10, 2016

When it comes to communication, it pays to personalize. Whether your aim is to generate more leads, increase your social…

Tips for Successful Communication with Drivers

September 14, 2016

[box] This guest post comes to us courtesy of Alexa Lemzy, a customer service expert and content editor at TextMagic….

5 Keys for Email Marketing Prosperity

September 9, 2016

Contrary to what you might have heard, or perhaps wished, email’s not dead. There’s even a website to prove it!…

5 Ways to Humanize (and Harmonize) Your Marketing

August 1, 2016

HELLO. I AM A ROBOT. WOULD YOU LIKE TO PURCHASE MY SERVICES. This is what most sales pitches sound like…