Equipment Dealers | Randall Reilly

Equipment Dealers

Becoming a Data Business and Selling Equipment: Why The Two Go Hand-in-Hand

September 27, 2022

Are you looking to improve the effectiveness of your sales and marketing? Are you looking for more businesses in your area that could use the heavy equipment, parts, service, or products you sell? Whatever the case, the best thing you can do to achieve your goals and help your company grow is to turn it into a data business. Becoming a data business is the best way to generate leads and sell to prospects in your AOR.

Regaining Insight and Influence on the Buyer’s Journey

October 29, 2018

I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I…

What can Agriculture and Construction Financing Data Do for Me?

February 11, 2014

Tracking the financing equipment activity in the construction and agriculture  industries is a challenge. Even with the data you need,…

4 Ways to Get More Traffic at Your Dealership

October 17, 2013

For the average equipment dealer, it is imperative to get foot traffic at their dealership. People generally don’t buy large…

Geo-Fencing VS. IP Targeting

October 11, 2013

Perhaps no type of targeting is as important as location-based targeting when trying to reach prospects. Regional routes, the AOR…

Dominate Your Dealership’s AOR

September 28, 2013

Mass impressions won’t cut it for the dealer. Your area of responsibility or AOR means marketing efforts have to be…

Turn Construction Equipment Data into Sales

August 27, 2013

There are some powerful opportunities awaiting those who have access to quality equipment data, and no one has a more…