Are you looking to improve the effectiveness of your sales and marketing? Are you looking for more businesses in your area that could use the heavy equipment, parts, service, or products you sell? Whatever the case, the best thing you can do to achieve your goals and help your company grow is to turn it into a data business. Becoming a data business is the best way to generate leads and sell to prospects in your AOR.
I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I…
Tracking the financing equipment activity in the construction and agriculture industries is a challenge. Even with the data you need,…
For the average equipment dealer, it is imperative to get foot traffic at their dealership. People generally don’t buy large…
Perhaps no type of targeting is as important as location-based targeting when trying to reach prospects. Regional routes, the AOR…
Mass impressions won’t cut it for the dealer. Your area of responsibility or AOR means marketing efforts have to be…
There are some powerful opportunities awaiting those who have access to quality equipment data, and no one has a more…
