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The Currency of Fleet Reputation (Part 2)

Importance of Your Fleet Rep

In a recent survey by Truckers News, the most popular way for a driver to research a fleet was by talking to other drivers. The second most popular method was looking at online reviews from other drivers! Almost 70% of all research done by drivers is just finding out if other drivers would recommend your fleet! All signs point to your referral rate being the truest measurement of a driver’s sentiment towards your brand.

The Currency of Fleet Reputation

How Much is a Bad Fleet Reputation Costing You?

Listen to the article: In the minds of many fleets, drivers have become a commodity. The mindset becomes “What is the cheapest driver I can get in my fleet?” And coupled with that mindset is the idea that turnover isn’t actually a bad thing. As long as you can keep a driver for X amount […]