fleet reputation | Randall Reilly

fleet reputation

The Currency of Fleet Reputation (Part 2)

March 1, 2022

In a recent survey by Truckers News, the most popular way for a driver to research a fleet was by talking to other drivers. The second most popular method was looking at online reviews from other drivers! Almost 70% of all research done by drivers is just finding out if other drivers would recommend your fleet! All signs point to your referral rate being the truest measurement of a driver’s sentiment towards your brand.

The Currency of Fleet Reputation

January 23, 2020

Listen to the article: In the minds of many fleets, drivers have become a commodity. The mindset becomes “What is…