geo-targeting | Randall Reilly

geo-targeting

The Influence You Did Not Know You Had Over the Buyer’s Journey

October 3, 2019

Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s…

How to Effectively Target Truck Drivers

July 31, 2019

Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality…

Lead-to-Hire, Lead-to-Fail, Driver Recruiting Holy Grail

March 15, 2017

There’s no denying it: Failure feels bad. Losing hurts. Missing the mark is always unpleasant. But all the motivational quotes…

Here’s How One Company Found the Diesel Techs They Needed

October 12, 2016

I opened the last article I wrote about diesel techs with a very pensive Paula Cole reference (‘Where have all…

Construction Dealership 101: Using Geo-Targeting to Improve Search Performance

August 14, 2015

If you work at a construction dealership, you know that your advertising needs to be specific and tied to lead…

3 Ways to Build Targeted Google Display Ads for Your Commercial Vehicle Dealership

November 3, 2014

You use a lot of different tools to get in front of the right prospects at the right time. But…

Why is geotargeting important for trucking dealers?

May 22, 2014

Up until a few years ago, all advertising was spray-and-pray. You put your advertisements in a bunch of magazines and…

INFOGRAPHIC: 3 Reasons to Target IPs

October 14, 2013

Until a few years ago all you could do with your online advertising was send it out and hope for…