Lead nurturing is the process of cultivating leads that aren’t ready to buy. It’s a strategy that companies use to engage with their leads, build thought leadership, and inform them about their products and services based on what their needs are and how the company can provide them with solutions. Essentially, it allows companies to keep their business and brand top of mind and build strong relationships with their leads before they become customers. But without effective lead nurturing strategies and tactics, like well-executed content marketing, the process can often feel difficult.
If you fail to convert your leads into hires, you are never going to be able to reach your recruiting…
As many dealers and OEMs know, the initial sale of a piece of equipment is the only the tip of…
