Apples to oranges: comparing marketing metrics during the coronavirus pandemic
![hands holding an apple and an orange](https://randallreilly.com/wp-content/uploads/2023/01/apples-oranges-comparing-metrics-scaled-1-1024x439.jpg)
When an event as drastic as the coronavirus pandemic changes customer behavior, you can no longer compare apples to apples when measuring the success of your marketing. It requires a new approach. Examining your marketing metrics from before and after the start of the pandemic can help you determine how your audience is reacting in […]