marketing metrics | Randall Reilly

marketing metrics

4 Google Analytics metrics you need to know

November 20, 2021

The final stage in your marketing strategy is not execution: it’s assessment. To make sure your website is drawing in…

What you need to know about Apple’s Mail Privacy Protection

October 15, 2021

Digital email marketing just got trickier. While Apple’s Mail Privacy Protection is a great feature for consumers who want more…

5 customer retention metrics you should track

August 13, 2021

Customer retention is vital to business growth, but how do you know your efforts are working? Analyze these customer retention…

Apples to oranges: comparing marketing metrics during the coronavirus pandemic

October 23, 2020

When an event as drastic as the coronavirus pandemic changes customer behavior, you can no longer compare apples to apples…

Are you tracking your marketing metrics?

October 16, 2020

Would you invest valuable resources into a marketing strategy, piece of content or digital asset if you didn’t know whether…

3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO

July 3, 2019

Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics…

Determine the Most Important Metrics for Your Marketing

November 5, 2018

It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in…

How to Create a Marketing Scorecard

December 7, 2016

In a bygone era, marketing gained a reputation for being a bit of a loosey-goosey, less-than-precise pursuit. Divining an accurate…

Marketing 101: 5 Marketing Metrics You Have to Track

December 17, 2014

A marketer who is skilled at using data is a force to be reckoned with. Having data on your side…