The final stage in your marketing strategy is not execution: it’s assessment. To make sure your website is drawing in…
Digital email marketing just got trickier. While Apple’s Mail Privacy Protection is a great feature for consumers who want more…
Customer retention is vital to business growth, but how do you know your efforts are working? Analyze these customer retention…
When an event as drastic as the coronavirus pandemic changes customer behavior, you can no longer compare apples to apples…
Would you invest valuable resources into a marketing strategy, piece of content or digital asset if you didn’t know whether…
Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics…
It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in…
In a bygone era, marketing gained a reputation for being a bit of a loosey-goosey, less-than-precise pursuit. Divining an accurate…
A marketer who is skilled at using data is a force to be reckoned with. Having data on your side…
