So you’re in the trucking aftermarket, but you’re not Peterbilt. Or any other big brand name OEM. Then you know how hard it can be to compete with them. Customers constantly compare you to them and you find yourself explaining how you are different, or maybe convincing them you’re the same!
As AI and machine learning continues to develop, its influence and effects continue to spread to almost every major industry, including those in the heavy equipment sector, such as trucking, agriculture, and construction. In fact, AI expenditures in the transportation market specifically are said to reach $3.87 billion by 2026. That’s why it’s important to understand how these technologies might affect the industry you operate in and the best way to shape your sales and marketing strategies around them.
Digital marketing is one of the most common and effective ways to boost your brand awareness and attract more customers to your business. But whether you’re just starting your marketing efforts or you’ve been doing it for years, it’s possible you might be making some mistakes that could be holding you back. That’s why it’s helpful to understand the most common digital marketing mistakes and the best way to avoid them.
Digital marketing is a great way to drive business development and growth. Using different marketing strategies, you can improve your digital outreach and engage with your audience more efficiently. But there’s even more that digital marketing can give you, especially when you pair it with other tools and resources, like actionable data and insights.
Companies are always on the lookout for information on what to do if the economy takes a downturn, and for good reasons. Even for experts, it’s not easy to predict where the economy’s going to be in a few months time. That’s why it’s important to understand the best ways to allocate your budget and how to perform different functions, like advertising, in an unusual economy.
The world of content marketing, building brand awareness, and engaging with prospects is complicated enough without adding more complex topics on top of it, like search engine optimization. But that doesn’t mean those other complex topics aren’t important to learn and understand. That’s why we’ve developed this SEO made simple guide.
Digital marketing has a lot of moving parts, but each one contributes to a more successful marketing strategy and, in turn, a more successful business. Are you looking to start a digital marketing campaign from scratch? Hoping to find new ways to boost your current one? This article can help you improve your business development with digital marketing examples and a step-by-step guide to get the job done.
For construction dealers, open houses represent a unique marketing opportunity. No other approach competes when it comes to developing good…
Driver recruiting and marketing have an awful lot in common. It really comes down to targeting the right people with the right messaging. That’s why today we’re going to cover some of the core principles of marketing and talk briefly about how and why you should implement them (if you’re not already)!
Michael is a white, middle-aged vice president at a family-owned trucking company with more than 175 trucks in its fleet….
Quality content marketing may take a lot of work, but the results are worth the effort. Content marketing involves your…
The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments….
