What Can LeadConnect Do for You?
Listen to the article: [acf field=”embed_code”] I recently wrote an article called Reducing the Friction in Your Recruiting. Throughout the article I discussed various ways you might try to streamline your recruiting process and run more efficiently. Within the article I mentioned a few of the methods Randall-Reilly has developed to help people just like […]
Tackling the Complexities of Paid Search Advertising
These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their desired destination through a search engine. So there’s no doubt about the wide usage of search engines. What may not be widely known is the […]
3 Ways to Improve Your Driver Recruiting with Marketing Principles
What exactly does marketing have to do with driver recruiting? On the face of it, they seem like two entirely separate subjects. Marketing is all about reaching potential customers and if successful, hopefully forming a positive relationship with them. Does that sound familiar? What if we replace customers with drivers? “Reaching potential customers (drivers) and […]
4 Effective Recruiting Methods You May be Underutilizing
Recruiting truck drivers is a constant struggle. The demand for drivers still outweighs the current supply. Today’s fleet numbers are constantly in flux, almost continuously gaining and losing drivers. To be successful, companies and their recruiting partners must have an effective recruiting strategy. There are many ways to approach recruiting and it’s very easy to […]
Content Marketing is the Secret Weapon for Effective Recruiting
Recruiting qualified truck drivers can be difficult and extremely competitive. Trucking fleets and their recruiting partners must find a way to capture a prospective driver’s attention. Everyday people are flooded with ads across all forms of media. The drivers that fleets are looking for are no different. The average prospect sees between 300 and 3,000 […]
Four Common Recruiting Mistakes We See
We work with a broad array of clients to help them generate more driver leads. We helped drive more than 1 million leads last year, in fact. Working with so many clients gives us unique insight into the world of truck driver recruiting. We see it all! We see what strategies work, and we […]
Six Ways to Make the Most of Recruiting Phone Calls
Benjamin Franklin once said “Time is money.” He would’ve made a great driver recruiter with that mindset (if all that being a scientist, statesman, printer, politician, postmaster, author, inventor, and diplomat stuff didn’t work out.) Much of recruiting is about efficiency, and time. As in, how do you make the most of it? How do […]
Content Marketing for Recruiting Drivers: Yea or Nay?
Recruiting is essentially marketing. And if you have paid attention to marketing trends in the last five years or so, you have probably come across the concept of content marketing. It’s all the rage these days. But does it fit within the realm of recruiting truck drivers? The short answer is yes. However, it isn’t […]
Getting Recruiting and Marketing In the Same Boat, On the Same Page
In terms of day to day function, recruiting and marketing might seem, at best, like distant cousins. You have your recruiters over here doing their thing, working the phones, poring over apps and trying to get drivers in the door. Meanwhile in the other silo office quadrant, your marketers are busy building brands and blasting […]
3 Ways to Show Drivers You Care
Driver retention and recruiting are unconditionally linked. If your retention is up, you don’t have to fight to keep your fleet on the road. Instead, you can focus on recruiting more drivers to meet an increased demand for freight volume. The value of driver retention programs can’t be overlooked as recruiting incentives either. Every incentive […]