Can You Write Away Your Driver Recruiting Problems?
The driver shortage has changed the way you recruit. If you have been recruiting drivers for a while, you know exactly what I’m talking about. If you’re new to the profession, then you have been forced to get adjusted to the difficulties. It’s the new norm. Either way, you’re now a marketer. Marketing tools are […]
How to Recruit Drivers on Social Media
In a crucial recovery period for the U.S. economy, many recruiters are finding hiring is time-intensive but easy. Full time, minimum wage jobs have hundreds of applicants in many markets. But as a driver recruiter, you probably know things aren’t so easy in the trucking industry. Though many outsiders may not realize it, the truck […]
5 Ideas For Recruiting Drivers Through Events
As we all know, drivers are in high demand. Every fleet in the country is looking to recruit as many drivers as they can from a very limited pool of potential employees. It’s a tough time to be a driver recruiter. However that doesn’t mean that you can’t be successful. It just means that you […]
Are Driver Recruiters Really Marketers?
Yes. I’m glad we cleared that up. Many of you have probably read 3 Marketing Principals to Help you Recruit Truck Drivers. But there aren’t just 3 marketing principals that can help you be a better driver recruiter. If you are a recruiter, you are a marketer. Hopefully this revelation doesn’t worry you because it is […]
Getting Back to Basics: Banner Display for Driver Recruiting 101
There was a time when figuring out the whole copy/paste thing on a computer was a big deal to me. Now that I have some knowledge about digital advertising, I often forget where I used to be. It is very easy to forget that not everyone knows what CPC means or what a display network […]
8 Things An Integrated Driver Recruiting Campaign Must Have
What does your typical truck driver look like? If you’re honest, there really isn’t a professional driving type. The demographic varies greatly between age, gender, and experience. This variance in demographic must be considered when crafting your recruiting strategies. Another aspect to consider is how many impressions are needed before a driver is willing to […]
Mean Girl Email Metrics
The numbers are saying mean things about your email marketing behind your back. Oh no she didn’t! Your rep is being totes ruined, and you don’t even know about it. That’s cra cra! If you want to be in the cool marketing clique, you had better get your email marketing legit! If you have ever […]
Geo-Fencing VS. IP Targeting
Perhaps no type of targeting is as important as location-based targeting when trying to reach prospects. Regional routes, the AOR of a dealership, and the location of driving schools all limit what leads will be of use to you. While all location-based targeting uses an IP address at some point in the process, there is […]
Are you spending enough on driver recruiting?
You make money when freight gets moved. Freight isn’t moved unless someone is hauling it. These are not earth shattering revelations. Every carrier in the world knows these things. Yet, their recruiting budgets don’t reflect these revelations. If you don’t know your cost of advertising per hire, you should. How to assess that cost […]
