metrics | Randall Reilly

metrics

How to Benchmark Your Online Truck Driver Recruiting Advertising

August 8, 2019

Listen to the article: When it comes to advertising online, it can be difficult to tell if your efforts are…

3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO

July 3, 2019

Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics…

Determine the Most Important Metrics for Your Marketing

November 5, 2018

It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in…

Do You Know Why Your Campaign is REALLY Failing?

October 24, 2018

Everyone knows campaign tracking is important. But when it comes down to it, most fleets are only using tracking to…

Building Multi-Channel, Conversion-Based Campaigns

July 8, 2016

Multi-channel marketing sounds fancy, but it’s essentially just ‘interaction with prospects through various platforms.’ A nicer way to put that…

The Changing Role of Today’s Marketing Department

June 16, 2016

Hey, have you heard that thing about the world dramatically, irrevocably changing? Something about social media, the massive proliferation of…

Marketing 101: 5 Marketing Metrics You Have to Track

December 17, 2014

A marketer who is skilled at using data is a force to be reckoned with. Having data on your side…

3 Metrics to Help Measure Your Brand Awareness Campaigns

September 17, 2014

One of the key goals for many marketers is to increase and measure brand awareness for their company. It’s an…

Are These 2 Marketing Metrics Lying to You?

July 23, 2014

You need to understand how your campaigns are performing to get your desired win. But judging every campaign’s metrics the…

3 Metrics Every Driver Recruiter Should Track

July 8, 2014

As a driver recruiter, it is your job to figure out how to create the most effective campaigns possible to…

The 3 Biggest Mistakes Driver Recruiters Make

July 1, 2014

Although we often compare driver recruiters to marketers, one of the key differences is that very few marketers operate under…

4 Reasons Why Your Marketing Generated Leads Are Terrible

March 18, 2014

This is one of those subjects that can be pretty touchy for some companies. The battle between sales and marketing…