How to Benchmark Your Online Truck Driver Recruiting Advertising
Listen to the article: When it comes to advertising online, it can be difficult to tell if your efforts are really working. You get this report from your vendor that shows all these results and metrics, but it can be hard to determine which of these results truly indicate success. It leaves you wondering if […]
Do You Know Why Your Campaign is REALLY Failing?
Everyone knows campaign tracking is important. But when it comes down to it, most fleets are only using tracking to try and save money instead of figuring out why their campaigns are failing. If your campaign is floundering, do you know why? Do you try to find out or do you just pull the plug […]
3 Metrics Every Driver Recruiter Should Track
As a driver recruiter, it is your job to figure out how to create the most effective campaigns possible to ensure that your fleet can survive the driver shortage. Fortunately, you can track recruiting metrics to figure out exactly what is working, and then use that information to improve your campaigns moving forward. By constantly […]
The 3 Biggest Mistakes Driver Recruiters Make
Although we often compare driver recruiters to marketers, one of the key differences is that very few marketers operate under the same pressure as the average driver recruiter. Fleets lose hundreds or thousands of dollars every day that a truck sits idle. Commitments to customers have to be kept, and upper management gets a little […]
