owner-operators | Randall Reilly


Targeting and Recruiting Today’s Owner-Operators

September 7, 2017

While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue….

Want Owner-Operator Insight? Read this Interview

March 14, 2017

Today we are happy to share a quick interview we conducted with owner-operator, veteran, writer, coach of Freightliner’s elite Team…

Can You Reach Owner-Operators with Print?

September 1, 2015

Owner-operators are a surprising segment of the trucking industry. They have larger purchasing power than many marketers realize, and they…

Job Match Leads: Your Fleet’s Secret Weapon?

July 14, 2015

In ages past, truck drivers looking for a new job had to go from fleet to fleet with an application…

How Can You Reach Owner-Operators on Facebook?

June 26, 2015

Do you want to know the secret to reaching owner-operators? You know, the one secret that will empower your business…

Opinion: General Trends Don’t Tell the Whole Story

December 29, 2014

General trends are the worst. While they seem to tell you everything you need to know, they actually tell you…

Recruiting Owner-Operators: What’s Your Social Media Strategy?

November 24, 2014

If your fleet needs to hire owner-operators, you have to build the right recruiting campaigns to accomplish this win. The…

Recruiting Owner-Operators: Don’t Neglect Search

November 17, 2014

Considering this is part 2 of a 3 part series, I’m hoping you’ve seen the other post in this series….

Marketing to Owner-Operators: Be Mobile Friendly

October 27, 2014

Here we are again. If you’re reading this post, then I hope you’ve already seen two things. First, take a…

Marketing to Owner-Operators: Print Advertising Tops the List

October 9, 2014

Marketing is a science, one which requires almost continuous research, data, and experimentation to be successful. The goal of this scientific…

Why Is It So Difficult to Recruit Owner-Operators?

April 8, 2014

If your fleet is just now getting into recruiting owner-operators, or if you have been doing it for years there…