Targeting and Recruiting Today’s Owner-Operators
While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue. With an estimated 40,000 commercial driver licenses issued per month, their numbers will only increase in the future. Fleets who want to benefit from and employ owner-operators first have to know how to reach them. […]
Job Match Leads: Your Fleet’s Secret Weapon?
In ages past, truck drivers looking for a new job had to go from fleet to fleet with an application in hand. Or use the telephone . . . I mean, whichever. Either way it was a little more intensive than it is now. Drivers don’t have to call up or visit fleets to find […]
Opinion: General Trends Don’t Tell the Whole Story
General trends are the worst. While they seem to tell you everything you need to know, they actually tell you very little. But that’s counterintuitive, right? How can a general trend tell you nothing? It’s simple. A trend tells you general information about larger populations and industries. As a trucking industry professional, you don’t need […]
Recruiting Owner-Operators: What’s Your Social Media Strategy?
If your fleet needs to hire owner-operators, you have to build the right recruiting campaigns to accomplish this win. The only way you can build the right recruiting campaign is by knowing exactly how your audience is consuming media. As the third and final part of our series on recruiting owner-operators (the other posts you […]
Recruiting Owner-Operators: Don’t Neglect Search
Considering this is part 2 of a 3 part series, I’m hoping you’ve seen the other post in this series. You can also get up to speed by checking out the Overdrive Connectivity Report here. Today, let’s talk about how owner-operators are using search. [hr style=”3″ margin=”40px 0px 40px 0px”] Fact: 40.8% of all owner-operators […]
Marketing to Owner-Operators: Print Advertising Tops the List
Marketing is a science, one which requires almost continuous research, data, and experimentation to be successful. The goal of this scientific marketing research is to find the best ways to consistently connect, engage, and convert your audience. It can be difficult, but it’s also very rewarding to accomplish your specific campaign wins. If you’re trying to […]
Why Is It So Difficult to Recruit Owner-Operators?
If your fleet is just now getting into recruiting owner-operators, or if you have been doing it for years there is a special challenge when it comes to getting these drivers on board and keeping them there. Some surveys estimate that there are a third fewer owner-operators on the road right now than there were […]
