As you develop your advertisements and marketing messaging, your company will generate a lot of leads for your business. But not all leads are built the same. Before your sales team starts using unnecessary time and resources to contact leads that won’t go anywhere, it’s helpful to understand the difference between general leads vs. high-quality leads and how to generate more of the latter.
Do you know where your driver leads are coming from? Being able to accurately track data and measure exactly where…
Don’t make the mistake many fleets make by thinking more leads automatically means more hires. Your recruiting needs to be…
