Many fleets find themselves in a bit of a pickle. They don’t actually need drivers at the moment. After years of go, go, go! – It’s hard to know exactly what to do in a time like this. What can your fleet focus on to continue to grow and bring value if not on drivers? In the Season 3 premiere of Digging Deeper, Dave and his guests, Seth Becker and Kyle Jernigan, sit down to discuss the topic.
January’s overall average cost per lead (CPL) dropped 11% month-over-month (MoM) to its second lowest level since last March (only August’s was lower). Through the first half of February[1], average CPL is on pace to decline further, but historically the trend has been for lead costs to tick upwards in the back half of the month.
