Reduce Friction in Your Driver Recruiting
Listen to the article: [acf field=”embed_code”] Driver recruiting is a frustrating business. Drivers are still in very high-demand, which means that you aren’t the only ones who will pursuing them. Many drivers find themselves filling out form after form and having conversation after conversation. Being asked to give the same information time after time is […]
Factoring Generations Into Your Recruiting
How often do you take age into account when building a recruiting strategy? When focusing on getting qualified drivers who meet both your fleet’s requirements and your criteria for an ideal driver, it’s easy to forget that your messaging is reaching different generations. How does this affect your fleet? There are drivers out there who […]
What’s Your Recruiting Win?
Listen to the article: [acf field=”embed_code”] Over the years Randall-Reilly has worked with countless fleets in the never-ending struggle to find drivers. Unfortunately, one common thing that most fleets tend to focus on when it comes to recruiting is cost. I know it’s hard to focus on anything other than cost, but you have to […]
The Importance of Building a Driver Persona
You’ve probably heard the term ‘buyer persona.’ It’s used a lot by businesses catering to customers who purchase their products, solicit their services, etc. A buyer persona for customer or client-based businesses refers to a profile of their ideal customer. They build this profile using data on their current customers and industry research. Now what […]
16 Common Mistakes That Stifle Your Recruiting (Part 2 of 2)
When focused on the whirlwind of trying to hire drivers, it can be tough to pinpoint the mistakes that are getting in the way of your recruiting process. In our last article, we looked at eight of the common mistakes that stifle recruiting. We would like to outline eight more to help you identify which […]
16 Common Mistakes That Stifle Your Recruiting (Part 1 of 2)
In the current world of recruiting, competition is high. You and your competitors are fishing for the same truck drivers in the same shrinking pool of drivers searching for jobs. It takes highly effective recruiting to get ahead of your competition. The issue is that a fundamental step in creating an effective recruiting process is […]
Your Advertising: From a Driver’s Point of View
The easiest way to recruit new drivers is to do the things you have always done, right? This is very common when advertising for new drivers. Your company uses the same language, images, and themes and your ads follow the same old formula; show off all you’ve got. Per Albert Einstein, “the definition of insanity […]
Start Your Recruiting Year Off Right
Listen to the article: [acf field=”embed_code”] It happened. Another year is gone. 2018 we barely knew ye. Now that the new year is here it’s time to shake off the holidays and get back to work. And if you’re in the market for new drivers, which if you’re a fleet you are, January could be […]
Tackling the Complexities of Paid Search Advertising
These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their desired destination through a search engine. So there’s no doubt about the wide usage of search engines. What may not be widely known is the […]
Maximize Your Driver Lead Value
Listen to the article: [acf field=”embed_code”] How do you approach your recruiting? Are you investing in trying to find and hire the absolute best drivers for your fleet, or are you simply trying to reach as many drivers as you can and go from there? It seems like a lot of fleets out there are […]
