Targeting and Recruiting Today’s Owner-Operators
While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue. With an estimated 40,000 commercial driver licenses issued per month, their numbers will only increase in the future. Fleets who want to benefit from and employ owner-operators first have to know how to reach them. […]
Opinion: General Trends Don’t Tell the Whole Story
General trends are the worst. While they seem to tell you everything you need to know, they actually tell you very little. But that’s counterintuitive, right? How can a general trend tell you nothing? It’s simple. A trend tells you general information about larger populations and industries. As a trucking industry professional, you don’t need […]
Recruiting Owner-Operators: What’s Your Social Media Strategy?
If your fleet needs to hire owner-operators, you have to build the right recruiting campaigns to accomplish this win. The only way you can build the right recruiting campaign is by knowing exactly how your audience is consuming media. As the third and final part of our series on recruiting owner-operators (the other posts you […]
Recruiting Owner-Operators: Don’t Neglect Search
Considering this is part 2 of a 3 part series, I’m hoping you’ve seen the other post in this series. You can also get up to speed by checking out the Overdrive Connectivity Report here. Today, let’s talk about how owner-operators are using search. [hr style=”3″ margin=”40px 0px 40px 0px”] Fact: 40.8% of all owner-operators […]
Recruiting Owner-Operators: Word of Mouth is King
For the next few weeks, we are going to talk about recruiting owner-operators. We plan to take the most important information from the Overdrive Connectivity Report and give you 3 short, simple analysis posts here on the blog. If you want to take a look at the report, you can access that here. [hr style=”3″ […]
